Monthly Archives - August 2018

The Dos And Don'ts Of Building A Powerful Brand Identity | 3RockAR

The Dos And Don’ts Of Building A Powerful Brand Identity

Brand identity goes way beyond a good logo or tone you use in your marketing message. So what exactly is it? And more importantly, how do you create a really powerful brand identity? What is the brand identity? It's the collection of all brand elements that the company creates to portray the right image of itself to the consumer. It's the message your consumers receive from the product or a service you advertise. Some brand identities are tied to the practical elements: design, packaging, etc. Some [...]

Scientific Advertising Is As Relevant Today As It Ever Was | 3RockAR

Scientific Advertising Is As Relevant Today As It Ever Was

Scientific Advertising by Claude C. Hopkins is a 'must have' book for the advertising aficionado, having sold over eight million copies worldwide - almost all marketers consider it, and Hopkins, as a cornerstone of advertising education and wisdom. Scientific Advertising was first written in 1923 the majority of the knowledge contained in this book is as relevant today as it was then, almost a hundred years ago... ...a hundred years! Let's look at some of the most memorable quotes from the book [...]

The Role Of Psychographics & Demographics In Advertising | 3RockAR

The Role Of Psychographics & Demographics In Advertising

Knowing who your ideal customer is isn't enough these days to boost your marketing efforts - you need to dive in deeper. And that's where psychographics come in handy ... If demographics describe who your target audience is, then psychographics explain why. The “why” will tell you what consumers are expecting and looking for, giving you the opportunity to fulfil these needs based on their interests, opinions and activities. What does it mean in plain English? Demographics tell you that your [...]

Augmented Reality Offers More Than Just Interactive Gaming Experience

Augmented Reality Offers More Than Just Interactive Gaming Experience

Do you ever wonder what other real-world Augmented Reality (AR) applications are there? Here’s a look at AR uses in real world you may have seen. Although augmented reality has been around for years, only up until recently we started seeing the technology in everyday life applications. As AR becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase. In fact, it's predicted that there will be 1 billion augmented reality users by 2020. So, where [...]