The Dos And Don’ts Of Building A Powerful Brand Identity

The Dos And Don'ts Of Building A Powerful Brand Identity | 3RockAR

Brand identity goes way beyond a good logo or tone you use in your marketing message. So what exactly is it? And more importantly, how do you create a really powerful brand identity? What is the brand identity? It’s the collection of all brand elements that the company creates to portray the right image of […]

Scientific Advertising Is As Relevant Today As It Ever Was

Scientific Advertising Is As Relevant Today As It Ever Was | 3RockAR

Scientific Advertising by Claude C. Hopkins is a ‘must have’ book for the advertising aficionado, having sold over eight million copies worldwide – almost all marketers consider it, and Hopkins, as a cornerstone of advertising education and wisdom. Scientific Advertising was first written in 1923 the majority of the knowledge contained in this book is […]

The Role Of Psychographics & Demographics In Advertising

The Role Of Psychographics & Demographics In Advertising | 3RockAR

Knowing who your ideal customer is isn’t enough these days to boost your marketing efforts – you need to dive in deeper. And that’s where psychographics come in handy … If demographics describe who your target audience is, then psychographics explain why. The “why” will tell you what consumers are expecting and looking for, giving […]

Augmented Reality Offers More Than Just Interactive Gaming Experience

Augmented Reality Offers More Than Just Interactive Gaming Experience

Do you ever wonder what other real-world Augmented Reality (AR) applications are there? Here’s a look at AR uses in real world you may have seen. Although augmented reality has been around for years, only up until recently we started seeing the technology in everyday life applications. As AR becomes more sophisticated and the cost-saving […]