Monthly Archives - June 2018

Do You Know Your Own USP? | 3RockAR Augmented Reality Advertising

Do You Know Your Own USP?

A unique selling point (USP) tells your audience why should they choose your brand over the crowd of competition. Without it, you may find it fairly difficult to convince your potential customers to buy your product or service. Which is why getting your USP right is so important. What is USP? A unique selling point is that one benefit or a factor that only you offer and no-one else does in your market - whether that's higher quality, a lower price, a [...]

Marketing Automation: What Is It And Why You Should Have It | 3RockAR

Marketing Automation: What Is It And Why You Should Have It

Marketing Automation is a software designed to make the repetitive marketing activities easier. Why should you invest in it now? "45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance." SHARPSPRING STATE OF MARKETING AUTOMATION FOR AGENCIES” (2017) Marketing Automation (MA) can we extremely helpful in terms of boosting effectiveness and productivity of your marketing efforts. How? By completing some of the workflows for you. These include: Email marketing Landing page creation Cross-channel marketing campaigns [...]

SEO: What Is It And Where To Begin? - 3RockAR Advertising

SEO: What Is It And Where To Begin?

SEO (short for Search Engine Optimisation) is a must-have when it comes to planning your digital marketing strategy. But what exactly is it and more importantly, how does it work? SEO is nothing more than a collection of techniques used to boost your company's website search engine rankings. Search engines utilise their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day. The whole point [...]

Augmented Reality Advertising For Better ROI | 3RockAR Advertising

Augmented Reality Advertising For Better ROI

Augmented Reality advertising can drastically improve your return on investment. Using AR, it’s pretty easy to measure ROI almost immediately. Augmented Reality advertising has a huge potential to change the way we market our brands. If the campaign is executed properly, that is. Whether you're using it to display additional information about your product or service or to enhance customer engagement, AR technology will change the way customers engage with brands in any industry. By connecting the real and digital worlds, Augmented Reality [...]