Marketing Strategy: How To Create It Effectively

Marketing Strategy: How To Create It Effectively | 3RockAR

Marketing strategy is the ultimate game plan for winning and keeping your customers. It’s just as vital as your business plan. No doubt you go back to it and tweak when necessary as your company grows. Essentially, it’s a growth roadmap for your baby. Same as the marketing strategy – only it applies to sales. […]

Augmented Reality Advertising: Get It Right

Augmented Reality Advertising: Get It Right | 3rockAR

Augmented Reality advertising is becoming hugely popular amongst marketers – and for a good reason. But technology itself does not guarantee great ROI. What’s great about advertising your product or service using AR technology is that when done right, it WORKS. Any advertising method works when done right. But augmented reality advertising offers more than […]

Augmented Reality Advertising Improves Shopping Experience

Augmented Reality Advertising Improves Shopping Experience | 3RockAR

Augmented Reality Advertising disrupts your customer’s buying journey – but in a good way.   AR technology takes the power of suggestion to a whole new level, which is why it’s such a natural fit for advertising. Interactive adverts let your consumers into your world, allowing you to tell your story on a personal level. That, in […]

Advertising And Behavioural Economics: What Should You Know?

Advertising & Behavioural Economics: What Should You Know? 3RockAR

Advertising could be much more effective once you understand the connection between your customer’s behaviour and rational decision making.   Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions. What exactly are they? Back in the day, […]

Advertising To Millennials – What Should You Know?

Advertising To Millennials - What Should You Know? | 3RockAR

Advertising to millennials is easier than you think. You already know they don’t respond to ads the same as their elders do. What else should you know? Millennials are a huge part of your target audience, no matter what industry you’re in. Yet I see so many brands failing to acknowledge it and therefore, failing […]

Advertising 101: Identify Your Customer’s Pain Points

Advertising 101: Identify Your Customer's Pain Points | 3RockAR

Advertising is the only way for your product or service to be noticed. But your ads need to be effective to bring you more sales. It’s not enough to just create a campaign. You also need to give your audience a reason to buy your product or service. You have probably heard a lot of […]