Monthly Archives - March 2018

Humanising Your Brand Has Never Been This Easy | 3RockAR

Humanising Your Brand Has Never Been This Easy

Humanising your brand is easier than you think, yet so many companies get it SO wrong. I'm talking faceless, cold, and robotic environment where one monotone branded voice is asking you to buy their product or service. Why do I think it's simple? There is one and the only thing you should consider when you're working on your marketing strategy: You are human. And so are your customers. This rule doesn't only apply to your ad campaigns - it should be visible across all [...]

Visual Advertising Techniques You Should Start Using Now | 3RockAR

Visual Advertising Techniques You Should Start Using Now

Visual Advertising could be a visualization of your product benefit or a problem the service can solve. Visual advertising (when executed properly) evoke an emotional response that leads to a customer purchasing your product or service without a direct 'buy this' call to action. When a company website enhances our state of mind and goes beyond providing information to creating an experience, our perception of the brand changes–to the point that we can even become emotionally invested in it. The most common visual advertising [...]

GDPR: What Is It And How Does It Impact Your Business? 3RockAR

GDPR: What Is It And How Does It Impact Your Business?

GDPR: What is it and how will these new EU regulations coming into force on May 25th 2018 affect your business? The General Data Protection Regulation (GDPR) will replace all the existing data protection laws across Europe and shape the way in which companies handle, protect and profit from data. GDPR will affect the whole of the EU Zone, which currently spans 28 member countries and half a billion citizens. Its goal is to unify data protection across the European Union, but because [...]

Why you should use augmented reality advertising - 3rockAR

Why you should use augmented reality advertising

Augmented reality is fast becoming the must-have trend, and forecasts show that it will continue to grow, so why should your company consider using augmented reality advertising? Advertising with AR technology increases and enhances your brand's visibility in a non-intrusive way. Here are a few examples of what augmented reality applications can achieve and bring to an overall marketing campaign: It's still unique Although we're all seeing more and more brands using AR in their marketing campaigns, the technology is still considered a [...]

How To Build Your Brand Loyalty in 2018 | 3rockAR AR Advertising

How To Build Your Brand Loyalty in 2018

Loyal customers are profitable customers: it's always cheaper to retain existing customers as opposed to finding new ones. Yet, only 27% of initial sales go on to become repeat customers. You need to invest in building loyalty among your customers. It takes careful thought and effort to keep your customers coming back, but loyal customers become part of the foundation of your business growth. Although it's not easy to maintain brand loyalty due to the highly competitive business environment where customers are always looking for brands [...]