Monthly Archives - February 2018

Meet AIDA - She'll Help You Create Better Adverts | 3RockAR

Meet AIDA – She’ll Help You Create Better Adverts

Meet AIDA - the advertising method that has served marketers around the world for over hundred years. AIDA principle (Attention, Interest, Desire, Action) is an acronym for a principle coined by the American sales and advertisement legend Elias St. Elmo Lewis in the late 1880s. According to him, these are the four stages consumers go through when watching or viewing an advert. Despite her age, AIDA can still be seen widely used in today’s advertisements. Let's expand on the actual meaning of the acronym: A is [...]

Don't miss our Magic Mirror at the Science Museum! 3rockAR

Don’t miss our Magic Mirror at the Science Museum!

Unleash your competitive side at the Science Museum this month with Sweat, Tears and Triumph Lates, held in collaboration with Sport Relief. Learn how to throw a mean punch with The Boxing Academy, see Savage Skills stunt riders perform and get ready for a bout with Muslim Girls Fence. Hear from celebrities Harry Judd, Charlie Webster and Kimberley Walsh as they explore the positive impact sport has had on their lives. Find out from the founder of parkrun how the [...]

Augmented Reality Advertising - How Will It Change Digital Marketing? 3RockAR

Augmented Reality Advertising – How Will It Change Digital Marketing?

Augmented Reality advertising gives marketers an opportunity to transform any static object (for example, print adverts) into an immersive 3D experience. And while brands struggle to reach their targeted audience with traditional advertising mediums, AR could be the way to go. How will this change the future of Digital Marketing? Firstly, there is no need for the ugly Microsoft HoloLens headset (which offers only limited view anyway). Augmented reality only needs a device with a camera and it’s AR ready. This makes the technology much [...]

Chrome Ad Blocker Is Here: Is It End To An Era?

Chrome Ad Blocker Is Here: Is The End Of An Era?

It's official: Google Chrome no longer displays some of most intrusive types of ads. On Thursday, Google Chrome enabled a built-in feature that will block ads on websites that engage in an extremely annoying behaviour, such as automatically playing sound, or displaying ads that can't be dismissed until a certain amount of time has passed. Google is basically blacklisting sites that violate specific guidelines and then trying to filter all ads that appear on those sites, not just the particularly annoying ones. “A big source of [...]

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising can make your consumer's buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn't until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this year!> And in 2018, AR advertising finally offers a format that can evoke the true nature and experience of the game in an ad experience. Various companies have [...]

Mobile Marketing: What is it & why does it matter so much? 3RockAR Blog

Mobile Marketing: What is it & why does it matter so much?

Mobile marketing is getting hotter every day. Average smartphone conversion rates are yo 64% compared to the average desktop conversion rates for e-commerce alone. Mobile marketing is the art of marketing your business to mobile phone users by using apps, e-mails, websites and texts. Everything that can be done on a desktop computer is now available your smartphone. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. If you think about it: [...]

evolution advertising

The Evolution of Advertising

The evolution of advertising, or should that actually be the revolution? Let's look at what advertising is first, shall we? The simple definition of advertising: "A form of communication used to persuade an audience to take some action" Now, adverts have been around for centuries and the audience has usually involved those who either listen, watch or read and then (hopefully) taken the action that the advertiser wanted. We could argue that cave drawings from the time's of the dinosaurs were a primitive form [...]