Meet AIDA – She’ll Help You Create Better Adverts

Meet AIDA - She'll Help You Create Better Adverts | 3RockAR

Meet AIDA – the advertising method that has served marketers around the world for over hundred years. AIDA principle (Attention, Interest, Desire, Action) is an acronym for a principle coined by the American sales and advertisement legend Elias St. Elmo Lewis in the late 1880s. According to him, these are the four stages consumers go through when […]

Don’t miss our Magic Mirror at the Science Museum!

Don't miss our Magic Mirror at the Science Museum! 3rockAR

Unleash your competitive side at the Science Museum this month with Sweat, Tears and Triumph Lates, held in collaboration with Sport Relief. Learn how to throw a mean punch with The Boxing Academy, see Savage Skills stunt riders perform and get ready for a bout with Muslim Girls Fence. Hear from celebrities Harry Judd, Charlie […]

Augmented Reality Advertising – How Will It Change Digital Marketing?

Augmented Reality Advertising: How Will It Change Digital Marketing? | 3RockAR

Augmented Reality advertising gives marketers an opportunity to transform any static object (for example, print adverts) into an immersive 3D experience. And while brands struggle to reach their targeted audience with traditional advertising mediums, AR could be the way to go. How will this change the future of Digital Marketing? Firstly, there is no need for the […]

Chrome Ad Blocker Is Here: Is The End Of An Era?

Chrome Ad Blocker Is Here: Is It End To An Era? | 3RockAR

It’s official: Google Chrome no longer displays some of most intrusive types of ads. On Thursday, Google Chrome enabled a built-in feature that will block ads on websites that engage in an extremely annoying behaviour, such as automatically playing sound, or displaying ads that can’t be dismissed until a certain amount of time has passed. Google is […]

Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising can make your consumer’s buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn’t until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this […]

Mobile Marketing: What is it & why does it matter so much?

Mobile Marketing: What is it & why does it matter so much? 3RockAR Blog

Mobile marketing is getting hotter every day. Average smartphone conversion rates are yo 64% compared to the average desktop conversion rates for e-commerce alone. Mobile marketing is the art of marketing your business to mobile phone users by using apps, e-mails, websites and texts. Everything that can be done on a desktop computer is now available […]

The Evolution of Advertising

The evolution of advertising, how adverts have changed.

The evolution of advertising, or should that actually be the revolution? Let’s look at what advertising is first, shall we? The simple definition of advertising: “A form of communication used to persuade an audience to take some action” Now, adverts have been around for centuries and the audience has usually involved those who either listen, […]