Understanding how psychographics can help increase the effectiveness of your advertising campaigns
The key to a truly effective (and profitable) advertising campaign is knowing and understanding your target audience. But for a truly powerful advertising campaign we need to know more than just the demographic we are targeting and marketing to. Which is where psychographics are so powerful. More so understanding them for your ideal customer avatar. […]
Golden Rules of Good Advertising
Advertising changes every day. Every day, new technologies and opportunities emerge, promising effectiveness and of course, great ROI. Being innovative and well-informed about the latest marketing trends is crucial for your business. Nevertheless, there are certain fundamentals that never change and you should always go through all of them when planning your advertising campaign. These […]
What Is A Digital Presence?
What exactly is a digital presence? Simply how you or your business appears online. Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand. And that means much more than having just a website. It includes the following: all your […]
Social media marketing mistakes to avoid
I hope that by now, you are aware of the opportunities social media marketing can offer your business. If not, you’re probably not using it either at all, or it doesn’t show any results. Which means you’re not doing it right. With so many options and tools available, it is easy to make mistakes that […]
Why is it important to test your advertising
How do you determine if your advertising efforts are effective? By simply testing it. You see, advertising is art. However, it should not be used merely because they are interesting or grab attention. You and your colleagues might love the design, but it needs to sell. Different approaches work for different audience groups. Your approach also depends […]
How Augmented Reality Advertising Benefits Your Brand
From the science fiction stories, the augmented reality phenomenon has turned into technology, which finds its application in everyday life. The transformation occurred just over the past few years. The future is already here, and it is virtual. The AR term has several definition gradations, but the essential is that it combines data from a […]