The Secrets of B2B Advertising

The Secrets of B2B Advertising | 3RockAR AR Advertising

B2B (business to business) advertising requires a different approach. The business buyer is sophisticated, understands your product or service better than you do. He wants or needs to buy products or services to help their company stay profitable, competitive, and successful. However, there is one essential thing to remember when planning your ad campaign: Regardless of whether […]

Psychology in Advertising

Psychology in Advertising | 3rockAR Augmented Reality Advertising

The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. Here are a few tips and tricks for using psychology to your own marketing campaign’s advantage: Run […]

Why is Market Research Important for your Business?

Why is Market Research Important for your Business? 3RockAR Blog

Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. Market research while daunting and can […]

Rational vs. Emotional Appeal in Advertising

Rational vs. Emotional Appeal in Advertising | 3RockAR

Adverts are designed to appeal and to inform the consumers about your company, product or service. In order to make the advertisement effective, marketers often use either rational or emotional approach. Ideally, we should be implementing both. Everyone likes to think they make well researched and informed purchasing decisions the majority of the time. And we […]

KISS your advertising goodbye

Kiss your advertising goodbye | 3RockAR AR Advertising

Successful adverts have simple outcomes. Either they are to increase brand awareness or to sell a product or service. Sounds almost too simple right? Well it is, and that is the beauty of a great advert, they should not be overly complicated or too intellectual. To paraphrase the advertising genius of David Ogilvy “creative does […]

Augmented Reality Showroom Future

Online shopping is bigger than ever. The case is that technologies continue to reshape modern retail, and customers become more demanding and tech-savvy, adding more pain points to retailers’ plans and strategies. That causes retailers to change their approach in order to reach more customers. Knowing customers’ actual needs is not enough nowadays – business […]