Positioning your brands product for success

Positioning your brands product for success 3rockar advertising

Positioning your product is vital for success. If you have ever been around advertisers or marketers, you will of probably at one time or another heard the phrase position. But what exactly is product positioning? To put it simply, it is defining what the product you are selling does, and who it does it for. […]

Is your customer loyal to your brand? How do you make them be loyal to you?

Is your customer loyal to your brand? | 3RockAR Augmented Reality

Is your customer loyal to your brand? What is brand loyalty anyway? And how do you achieve it? The definition of brand loyalty is; “The tendency of consumers to continue to purchase the same goods or services, rather than buying competitors” Customers who are loyal to a brand, will not go elsewhere, they will buy […]

The fundamentals of advertising, what simple steps should you take?

The fundamentals of advertising, what steps should you take? 3RockAR

What are the fundamentals of advertising? The basics of a good advertising campaign are pretty simple and can be broken down into 5 sections. Section 1 Grab attention You want your advertising campaign to stand out from all the noise, you want it to be different. A good advert should connect and engage with people […]

Discovery Channel Mall of Africa augmented reality advertising campaign

Discovery Channel Mall of Africa augmented reality advertising 3RockAR

We were excited to work with The Discovery Channel South Africa, creating an augmented reality campaign for the launch of the Mall of Africa. You can check out the video on their Facebook page below. As we have mentioned previously. Creating an advertising campaign that resonates with your target audience is crucial to the success […]

Know your ideal customer? Great, now build a customer profile

Know your ideal customer? Great, now build a customer profile 3rockar advertising

So you have got your customer avatar (if not click here) now it is time to build your ideal customer profile. When creating advertising campaigns it is super important to know who you are advertising too. It is always helpful to create a comprehensive customer profile. Right down to what they are wearing. No seriously. […]