Virtual Reality Pictionary

Virtual Reality Pictionary - 3rockar advertising augmented reality

Virtual reality Pictionary, just those 3 words sum up hilarity (well it does for our inner geek) however on America’s The Tonight Show starring Jimmy Fallon, this game is a reality. On Monday nights show guests Scarlett Johansson, Dove Cameron and Michael Che and presenter Jimmy Fallon played a hilarious game of virtual reality Pictionary. […]

Apple is reportedly stepping up it’s development of augmented reality glasses

Apple is reportedly stepping up it's development of augmented reality glasses 3rockar

Apple is reportedly “stepping up its efforts” in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product. There have been plenty of rumours on Apple using augmented reality technology in the new iPhone. The new buzz is that the company […]

This sci-fi short film shows augmented reality in a scary light

This sci-fi short film shows augmented reality in a scary light

As filmmakers push the boundaries of what can happen on the big (and small) screen, this new short film funded, directed and written by Magali Barbé shows augmented reality in a frankly scary light. Entitled Strange Beasts, the film starts off unassuming enough, seemingly an advertorial for a new item of augmented reality tech that allows […]

Is Amazon considering augmented reality furniture and appliance stores?

Is Amazon considering augmented reality furniture and appliance stores? 3rockR

Amazon is considering having augmented reality furniture stores according to sources from the New York Times, they state that the online retail giant is ‘exploring’ the idea of utilising augmented reality so users can visualise how the items would appear in their own homes before pushing the button on the purchase. Although this is, at […]

Augmented reality is changing manufacturing

Augmented reality is changing manufacturing - 3RockAR Advertising

Augmented reality is changing manufacturing across the world. From aerospace to automotives, augmented reality is not only increasingly being used on the factory floor, it´s revolutionising it as it can overlay virtual reality over actual objects, providing all the necessary data an operative  needs to make an assessment or perform a task. As well as operational […]

Flying drones with augmented reality?

Flying drones with augmented reality? 3rockar

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and […]

Alibaba puts $18 million into augmented reality car nav startup WayRay

Alibaba puts $18 million into augmented reality car nav startup WayRay 3rockar

Alibaba has led an $18 million funding round in to WayRay, a company based in Switzerland which is an augmented reality car navigation startup, just one day after Intel purchased Mobileye, a driverless car technology. Vitaly Ponomarev the company founder and CEO said in a statement “At the moment, WayRay is the world’s only developer […]

Augmented reality is changing the shape of remote technical support

Augmented reality is changing the shape of remote technical support 3rockar

Augmented reality really does have the potential to change the landscape of remote technical support. The essence of technical support comes in when there is a problem in the consumers reality, something isn’t working, either a physical product such as a computer, TV or smartphone or a service such as a business consumer losing WiFi […]