How Augmented Reality Advertising Campaign Can Grow Your Business?

How Augmented Reality Advertising Campaign Can Grow Your Business?

Even though Augmented Reality is still perceived as more of gaming technology, there are a number of ways to incorporate it into your marketing campaign. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location. Take a moment to remember your work life before cellphones. You […]

What Is The Difference Between Augmented Reality And Virtual Reality?

What Is The Difference Between Augmented Reality And Virtual Reality?

Both, Virtual Reality (VR) and Augmented Reality (AR) are rising to the impossible and earning a lot of media attention as well as promising tremendous growth. The two frequently come up in the same conversations and are often confused with one another by the less informed. So what is the difference? Let’s start simple and get into the definitions. […]

Augmented Reality Is Changing The Future Of Advertising

Augmented reality will allow us to do some pretty cool stuff while interacting with the world around us. It will also allow advertisers to put ads literally everywhere. Imagine this: you’re wondering around the airport, trying to find out the details of your flight and the screen suddenly breaks into pieces or shows flights to […]

The next step in technology: Augmented Reality

The next step in technology: Augmented Reality

Reality isn’t what is used to be. With increasingly powerful technologies, the virtual scene generated by the computer is designed to enhance the user’s sensory perception of the virtual world they are seeing or interacting with. Like most technologies that eventually reach a mass market, augmented reality (or AR), has been gestating in university labs, […]