“Everybody is aware that attracting consumer´s attention is getting harder and harder in above-the-line, digital or on events. But no one really has a reliable answer on this. Then 3rock came and showed us how state-of-the-art Augmented Reality can bring our classic UEFA EURO brand campaign “If Carlsberg did La Revolution” alive. An interactive walk-in TV spot in the middle of Berlin´s biggest mall – how great is that? This combination of a highly attention grabbing live event, the link to our classic spot and its corresponding viral potential delivers exactly to our mission “Carlsberg does everything better, probably” for our millennial target group. That is why we decided to co-create an augmented reality version of the French revolution and let shoppers play virtual football in a historic Parisian environment to demonstrate what we mean by: Liberté, egalité, footballité.”

OP, Senior Brand Manager - Carlsberg & Tuborg

“…Surprise and Engage consumers within a shopping environment is key to boost traffic and interest….”

Director of Communications, Europe - EW

“Being the first mover, creative, art connected and always curious finding new definitions of Nightlife – This Is Absolut Vodka. Thank you for the Augmented Reality installation at Alexa Shopping Center Berlin. The result is impressive. People passing by get an surprising and unexpected Absolut Nights experience. It was a pleasure bringing this transformation to life together with the 3rock team.”

DM, Senior Brand Manager, Absolut Vodka - Pernod Ricard

“VIMN Germany GmbH with its brands MTV, Viva, Nickelodeon, Comedy Central and Nicknight has a bunch of iconic characters that are predestinated to use for brand experience stunts. Augmented Reality technology offers an individual and engaging way to stage famous animated characters like SpongeBob, Turtles or South Park in the real world – a fantastic chance for fans to meet and interact with their heroes. For us as an international brand it is the perfect way to increase awareness and fandom of our properties and extent our storytelling to innovative platforms. 3rock offers not only the technical equipment for Augmented Reality, they are also providing full service regarding the whole advertising process – from outlining ideas to final realisation. By combining real world with the digital world, they put our branded characters to another level!”

JMMarketing Manager, Germany Switzerland Austria

“We enjoyed the collaboration with 3rock. Joint development of the augmented film, its execution as well as the production of the film showing the reactions of the consumers went smoothly and extremely professional. We are very happy with the results.”

Kim Bugaboo

“It looked cool. Very attractive for people to stop and take a look.” – Ziggo

“We love the SARS advert. We are keen to convert it for television!” – SARS

“We are thoroughly excited and believe this is definitely fitting our branding aspiration.” – Specsavers

“Loved the concept and the execution, this was a big hit!” – Mattel

“This is perfect for what we want to achieve socially with our new product launch.” – Lego

“Exciting!” – VW

“Love what you did in Kenya, definitely open to doing this again.” – British Airways

“We have done this twice now in 2 different markets as it gets our films even more publicity.” – 20^th Century Fox