Tag - virtual reality

grow-sales-with-augmented-reality

How To Boost Your Sales with Augmented Reality

Global augmented reality market gains are projected to top $133.8 billion by 2021. The sales, manufacturing, and retail sectors are all seeing increased growth in AR spending and may even surpass consumer spending by 2021. The question is, how augmented reality technology can be used to grow your sales? Although the AR technology is said to be still in its infancy, it's also clear to see that it is gradually overtaking every aspect of our lives. And, thanks to its simplicity (unlike the Virtual [...]

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

President Obama using VR headset in his office White House

Virtual and augmented reality: The future of the workplace

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR technology in the enterprise is growing.  AR headsets and glasses are used in manufacturing, logistics, remote service, retail, medical, and education.  One popular AR application [...]

The Tonight Starring Jimmy Fallon

Virtual Reality Pictionary

Virtual reality Pictionary, just those 3 words sum up hilarity (well it does for our inner geek) however on America's The Tonight Show starring Jimmy Fallon, this game is a reality. On Monday nights show guests Scarlett Johansson, Dove Cameron and Michael Che and presenter Jimmy Fallon played a hilarious game of virtual reality Pictionary. The game itself saw Fallon and Cameron (who stars in various Disney Channel series') vs. Che (Saturday Night Live) and Johansson (who was on the show [...]

fit vr

How one guy got fit and lost over 50 pounds playing a VR game

Fit and gaming aren't usually words that go hand in hand, and fitness is not usually the most advertised use for virtual reality, however Telltale's Job Stauffer says VR saved his life in an interview with PC Gamer. Obviously there is no overnight cure for weight loss and no one can claim that VR is a miracle cure, however VR is certainly beneficial to the health and fitness industry. Mr. Stauffer does not put his successful weight loss not only down [...]

Jon Favreau Hollywod Sign

Jon Favreau delves into virtual reality for movies

Jon Favreau, one of the most successful directors in Hollywood, behind such films as Iron Man and The Jungle Book, is spearheading the way in exploring the unique storytelling aspects of virtual reality. His latest project called "Gnomes and Goblins" is a brief interactive 360 degree scene currently available on the HTC Vive and very soon for Oculus Rift. Clearly both VR and AR have massive potential in every aspect of life as we know it, from gaming to military and [...]

GDC 2017 wireless virtual reality

GDC 2017 virtual reality cords are cut!

GDC (Game Developers Conference) is where the freshest and most exciting tech gets showcased. There has been a virtual reality presence at previous GDC's of course, however at this particular convention there was a change in the air, and certainly there was one aspect of VR that really dominated at GDC 2017, and that was that the technology has broken free, and now it has done this is there any turning back? For gamers the fact that VR tethered them to [...]

Daydream Labs

Google is turning new mixed reality headsets invisible, kind of?

Let's be honest if you have ever watched someone wear and use a VR headset, you know how odd they can look, however Google is looking at a new mixed reality tech that removes the headset from a virtual reality experience so that spectators can actually see the wearers' facial expressions in real time. The technology, developed by Google Research and Google Daydream Labs, uses a combination of machine learning, 3D computer vision and advanced rendering techniques to "remove" clunky [...]

mixed reality

Do you want a trip in to a mixed reality environment?

What is mixed reality? How does it differ from virtual reality and augmented reality? Or is it the same thing? Mixed reality (MR) is where the real and virtual world merges, producing new environments and where physical and digital objects can co-exist and interact in real time, however it does not take place only in the physical or virtual world and is a mix of reality and virtual reality which encompasses both augmented reality and augmented virtuality, essentially combining the [...]

Virtual Reality Facebook Mark Zuckerburg

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to "poor foot traffic" It could be a difficult situation for Oculus, as the thought behind the demo stations was that the key to selling the tech is to get people to try before they [...]