Tag - virtual reality

mixed reality

Do you want a trip in to a mixed reality environment?

What is mixed reality? How does it differ from virtual reality and augmented reality? Or is it the same thing? Mixed reality (MR) is where the real and virtual world merges, producing new environments and where physical and digital objects can co-exist and interact in real time, however it does not take place only in the physical or virtual world and is a mix of reality and virtual reality which encompasses both augmented reality and augmented virtuality, essentially combining the [...]

Virtual Reality Facebook Mark Zuckerburg

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to "poor foot traffic" It could be a difficult situation for Oculus, as the thought behind the demo stations was that the key to selling the tech is to get people to try before they [...]

Google Spotlight Story: “Pearl” Gets Oscar Nomination

If you haven't seen this charming 360-degree short film from Google Spotlight, now is a good time to check it out - it just became the first VR film to be nominated for an Academy Award. Created by Patrick Osborne, the same director behind Disney’s Oscar-nominated short film “Feast,” “Pearl” follows a little girl and her folk musician father as they travel around the country, living out of the family car. Using HTC Vive, viewers can look around the car, [...]

DigiLens

DigiLens raises $22 million to make ‘eyeglass-thin’ augmented reality displays

DigiLens has raised $22 million to create “eyeglass-thin” AR displays for motorcycle helmets, car windshields, AR smartglasses and other innovations. CEO Jonathan Waldern said in an interview, “We enable a massive reduction in size and form factor. This funding allows us to expand our scope to focus on the next areas.” DigiLens plans to use strategic relationships with investors like Sony, Foxconn and Panasonic to bring to market several AR displays and sensors for enterprise, consumer and transportation applications that [...]

Google Moves Into Augmented Reality Shopping

Google, BMW and Gap Moving into Augmented Reality Shopping

BMW is testing a new app that would create a virtual showroom displaying its i3 and i8 vehicles on a smartphone screen, while Gap shoppers would be able to “try on” clothes using a virtual avatar. Google made the announcement at CES, hinting at a broader goal to merge the Tango app's room mapping capabilities with a broader goal of facilitating commerce. Google is rolling out a real world application for its most ambitious virtual reality effort: letting shoppers see what they [...]

Apple Testing Augmented Reality Glasses

"We are high on Augmented Reality for the long run," Tim Cook said. Apple launched its September 2016 event with Tim Cook playing "Carpool Karaoke" with James Corden and Pharrell Williams: According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes. If [...]

Will Hyper Reality Dehuminize Society

Will Keiichi Matsuda’s Hyper-Reality Ever Become Our Future?

Provocative, kaleidoscopic, cybernetic game, noisy - those are only a few words that can explain Keiichi Matsuda's Hyper-Reality video. It shows the frightening prediction of our future, which will be offering amazing possibilities but also controlling the way we understand the world. However, this will never happen.   Hyperreality is a special kind of social reality in which a reality is created or simulated from models, or defined by reference to models – a reality generated from ideas. Keiichi works as an independent design consultant [...]

Augmented Reality In Healthcare

Augmented Reality In Healthcare Industry

The medical vertical has one of the most important and practical applications of AR and VR such as helping doctors to conduct surgeries effectively, improving fitness, and teaching complex subjects to medical students. According to a recent study from IndustryARC, the global market value of Augmented Reality and Virtual Reality was around $1.2 Billion in 2014, where “Dental Simulator” based on virtual reality is the dominant segment among healthcare applications, generating revenue of $223 million in 2014. Dental stimulator provides [...]

Augmented Reality in training and education

Augmented Reality And Its Uses: Education And Training

There are many different ways for people to be educated and trained with regard to specific information and skills they need. These methods include classroom lectures with textbooks, computers, handheld devices, and other electronic appliances. But what if you consider augmented reality as one of them?  Augmented reality, while not necessarily a new technology, is becoming more well-known and gaining some momentum in medical education through Google Glass and Microsoft’s HoloLens. Not only can augmented reality aid in student education, [...]

Tim Cook Augmented Reality

Tim Cook: Augmented Reality Is The Future

Apple's CEO Tim Cook seems to have taken a very special liking upon the Augmented Reality technology. During his speech at tech conference in Utah, he said that AR will be even bigger than Virtual Reality!  This weekend, Cook said that it will take some time for AR to become “acceptable.” But once that happens, AR experiences will be an integral part of our daily lives, comparing the emerging technology to the iPhone and eating three meals a day. During a talk [...]