Tag - technology

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

hololens_augmented_reality_healthcare_spinal_surgery

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis' AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens by showing precise angles and positions of equipment. The company claims that its system can use 3D tracking with the HoloLens to help accurately find spinal [...]

augmented reality is changing manufacturing

Augmented reality is changing manufacturing

Augmented reality is changing manufacturing across the world. From aerospace to automotives, augmented reality is not only increasingly being used on the factory floor, it´s revolutionising it as it can overlay virtual reality over actual objects, providing all the necessary data an operative  needs to make an assessment or perform a task. As well as operational efficiency, augmented and virtual reality are also streamlining the manufacturing design phase. At Lockheed Martin, a global security and aerospace company, technicians can wear augmented reality [...]

flying drones with augmented reality

Flying drones with augmented reality?

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and individuals make use of them in both consumer and industrial fields. However, with the increase in the use of drones the has also had to be [...]

iPhone 8 augmented reality Siri
iPhone 8 Siri augmented reality
iPhone 8 navigation augmented reality Siri

Concept images imagine Apple’s iPhone 8 with gorgeous Siri based augmented reality

Hungarian designer Gabor Balogh has released a set of concept renders of how the new Apple iPhone 8 could possibly use augmented reality technology to let Siri connect with the real world. By the looks of these renders the iPhone would display a translucent version of whatever the rear facing camera is pointed at and holding down a 'virtual home button' makes the view clear allowing the user to issue commands to Siri based on what they see. As an example, [...]

augmented reality remote technical support

Augmented reality is changing the shape of remote technical support

Augmented reality really does have the potential to change the landscape of remote technical support. The essence of technical support comes in when there is a problem in the consumers reality, something isn't working, either a physical product such as a computer, TV or smartphone or a service such as a business consumer losing WiFi connectivity in the office. Or another example is the installation and setup of services and devices such as when you get a new router delivered, and it [...]

iPhone

Will the iPhone 8 use augmented reality technology?

iPhone's are a living legend in the tech world lets be honest, however there are potential hints that the iPhone 8 will potentially have augmented reality features, with some sources hinting that Apple have 1000 engineers working on the system. The online rumour mill has been buzzing for weeks with the possibility that Apple's newest iPhone could have augmented reality technology, in a note shared with Business Insider experts have revealed that the firm may have up to 1000 engineers working [...]

Daydream Labs

Google is turning new mixed reality headsets invisible, kind of?

Let's be honest if you have ever watched someone wear and use a VR headset, you know how odd they can look, however Google is looking at a new mixed reality tech that removes the headset from a virtual reality experience so that spectators can actually see the wearers' facial expressions in real time. The technology, developed by Google Research and Google Daydream Labs, uses a combination of machine learning, 3D computer vision and advanced rendering techniques to "remove" clunky [...]

YouTube adverts

YouTube is dropping its unskippable 30 second adverts

YouTube is to ditch the 30 second 'unskippable' adverts in 2018, Google has confirmed to the BBC's Newsround programme. We have all been there, the "must watch" video that you are dying to see on YouTube, but have to frustratingly wait for 30 seconds while you are forced to watch an advert, well not for much longer. One media agency said the move reflected the difference between online video and linear television services. "The 30-second ad is a legacy from TV times," [...]