Tag - technology progress

Virtual Reality Facebook Mark Zuckerburg

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to "poor foot traffic" It could be a difficult situation for Oculus, as the thought behind the demo stations was that the key to selling the tech is to get people to try before they [...]

Google Spotlight Story: “Pearl” Gets Oscar Nomination

If you haven't seen this charming 360-degree short film from Google Spotlight, now is a good time to check it out - it just became the first VR film to be nominated for an Academy Award. Created by Patrick Osborne, the same director behind Disney’s Oscar-nominated short film “Feast,” “Pearl” follows a little girl and her folk musician father as they travel around the country, living out of the family car. Using HTC Vive, viewers can look around the car, [...]

Apple Testing Augmented Reality Glasses

"We are high on Augmented Reality for the long run," Tim Cook said. Apple launched its September 2016 event with Tim Cook playing "Carpool Karaoke" with James Corden and Pharrell Williams: According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes. If [...]

3rockAR

Apple Wins Patent For Augmented Reality Mapping System For iPhone

We've known for quite a while that Apple has been working hard on implementing augmented reality features into their products. This morning, Apple has finally been granted patent for "Augmented reality maps".   As published by the U.S. Patent and Trademark Office, Apple's U.S. Patent No. 9,488,488 for "Augmented reality maps" describes a mapping app capable of tapping into iPhone's advanced sensor suite to present users with real-time augmented views of their surrounding environment. The patent (acquired from Flyby Media Inc. Regents of [...]

Augmented Reality in Entertainment Industry

Augmented Reality In Entertainment Industry

Augmented reality. The words conjure thoughts of science fiction and video games. But this science fictional technology is now reality and has applications that span far beyond the video game industry. Magic Leap, an augmented reality company that received $542 million from Google, recently released a video, which showcased its technology in an ordinary real-life venue. The company’s website features a miniature elephant realistically moving around on the palms of a person’s hands. The setting of the footage is an office, [...]

Pokemon GO and future of Augmented Reality

The Pokemon Go Effect: AR Is Set To Conquer Professional World

After the massive success of Pokemon Go, augmented reality concept is set to be applied in industrial settings as well. It's no secret that factories and all kinds of big industrial machines are getting more and more automated amid the rise of the Internet of Things (IoT). Pokémon Go was everywhere this past summer. The game's famous Pokémon critters virtually swarmed cities and landscapes across the world, using geographic localisation technology to position players and the Pokémon, which appear on the screen, with [...]

Will Hyper Reality Dehuminize Society

Will Keiichi Matsuda’s Hyper-Reality Ever Become Our Future?

Provocative, kaleidoscopic, cybernetic game, noisy - those are only a few words that can explain Keiichi Matsuda's Hyper-Reality video. It shows the frightening prediction of our future, which will be offering amazing possibilities but also controlling the way we understand the world. However, this will never happen.   Hyperreality is a special kind of social reality in which a reality is created or simulated from models, or defined by reference to models – a reality generated from ideas. Keiichi works as an independent design consultant [...]

Augmented Reality In Healthcare

Augmented Reality In Healthcare Industry

The medical vertical has one of the most important and practical applications of AR and VR such as helping doctors to conduct surgeries effectively, improving fitness, and teaching complex subjects to medical students. According to a recent study from IndustryARC, the global market value of Augmented Reality and Virtual Reality was around $1.2 Billion in 2014, where “Dental Simulator” based on virtual reality is the dominant segment among healthcare applications, generating revenue of $223 million in 2014. Dental stimulator provides [...]

Augmented Reality in training and education

Augmented Reality And Its Uses: Education And Training

There are many different ways for people to be educated and trained with regard to specific information and skills they need. These methods include classroom lectures with textbooks, computers, handheld devices, and other electronic appliances. But what if you consider augmented reality as one of them?  Augmented reality, while not necessarily a new technology, is becoming more well-known and gaining some momentum in medical education through Google Glass and Microsoft’s HoloLens. Not only can augmented reality aid in student education, [...]

Augmented Reality vs Virtual Reality

What Is The Difference Between Augmented Reality And Virtual Reality?

Both, Virtual Reality (VR) and Augmented Reality (AR) are rising to the impossible and earning a lot of media attention as well as promising tremendous growth. The two frequently come up in the same conversations and are often confused with one another by the less informed. So what is the difference? Let's start simple and get into the definitions. Here's what Wikipedia has got to say about those two technologies: Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment [...]