Tag - technology progress

Amazon furniture

Is Amazon considering augmented reality furniture and appliance stores?

Amazon is considering having augmented reality furniture stores according to sources from the New York Times, they state that the online retail giant is 'exploring' the idea of utilising augmented reality so users can visualise how the items would appear in their own homes before pushing the button on the purchase. Although this is, at the minute at least, speculation, Amazon has already started rolling out physical stores, currently having five bricks and mortar shops with their Amazon Books in [...]

augmented reality is changing manufacturing

Augmented reality is changing manufacturing

Augmented reality is changing manufacturing across the world. From aerospace to automotives, augmented reality is not only increasingly being used on the factory floor, it´s revolutionising it as it can overlay virtual reality over actual objects, providing all the necessary data an operative  needs to make an assessment or perform a task. As well as operational efficiency, augmented and virtual reality are also streamlining the manufacturing design phase. At Lockheed Martin, a global security and aerospace company, technicians can wear augmented reality [...]

flying drones with augmented reality

Flying drones with augmented reality?

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and individuals make use of them in both consumer and industrial fields. However, with the increase in the use of drones the has also had to be [...]

augmented reality remote technical support

Augmented reality is changing the shape of remote technical support

Augmented reality really does have the potential to change the landscape of remote technical support. The essence of technical support comes in when there is a problem in the consumers reality, something isn't working, either a physical product such as a computer, TV or smartphone or a service such as a business consumer losing WiFi connectivity in the office. Or another example is the installation and setup of services and devices such as when you get a new router delivered, and it [...]

Virtual Reality Facebook Mark Zuckerburg

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to "poor foot traffic" It could be a difficult situation for Oculus, as the thought behind the demo stations was that the key to selling the tech is to get people to try before they [...]

Google Spotlight Story: “Pearl” Gets Oscar Nomination

If you haven't seen this charming 360-degree short film from Google Spotlight, now is a good time to check it out - it just became the first VR film to be nominated for an Academy Award. Created by Patrick Osborne, the same director behind Disney’s Oscar-nominated short film “Feast,” “Pearl” follows a little girl and her folk musician father as they travel around the country, living out of the family car. Using HTC Vive, viewers can look around the car, [...]

Apple Testing Augmented Reality Glasses

"We are high on Augmented Reality for the long run," Tim Cook said. Apple launched its September 2016 event with Tim Cook playing "Carpool Karaoke" with James Corden and Pharrell Williams: According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes. If [...]

3rockAR

Apple Wins Patent For Augmented Reality Mapping System For iPhone

We've known for quite a while that Apple has been working hard on implementing augmented reality features into their products. This morning, Apple has finally been granted patent for "Augmented reality maps".   As published by the U.S. Patent and Trademark Office, Apple's U.S. Patent No. 9,488,488 for "Augmented reality maps" describes a mapping app capable of tapping into iPhone's advanced sensor suite to present users with real-time augmented views of their surrounding environment. The patent (acquired from Flyby Media Inc. Regents of [...]

Augmented Reality in Entertainment Industry

Augmented Reality In Entertainment Industry

Augmented reality. The words conjure thoughts of science fiction and video games. But this science fictional technology is now reality and has applications that span far beyond the video game industry. Magic Leap, an augmented reality company that received $542 million from Google, recently released a video, which showcased its technology in an ordinary real-life venue. The company’s website features a miniature elephant realistically moving around on the palms of a person’s hands. The setting of the footage is an office, [...]

Pokemon GO and future of Augmented Reality

The Pokemon Go Effect: AR Is Set To Conquer Professional World

After the massive success of Pokemon Go, augmented reality concept is set to be applied in industrial settings as well. It's no secret that factories and all kinds of big industrial machines are getting more and more automated amid the rise of the Internet of Things (IoT). Pokémon Go was everywhere this past summer. The game's famous Pokémon critters virtually swarmed cities and landscapes across the world, using geographic localisation technology to position players and the Pokémon, which appear on the screen, with [...]