Tag - selling

specific_advertising

Sell More by Being Specific in Your Adverts

Platitudes and loose statements do not leave an impression on our understanding and perception at all. Generalities without a factual base suggest a tendency to exaggerate the mindless truth. By saying "best in the world" or "best prices ever" you achieve nothing more than your audience becoming very skeptical about your product or service. There is, however, a fine line between a lie and a specific claim. Advertising is a science that has for itself no sense for lies – people respect the [...]

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

3rockAR Augmented Reality Advertising Company

Augmented Reality Is Changing The Future Of Advertising

Augmented reality will allow us to do some pretty cool stuff while interacting with the world around us. It will also allow advertisers to put ads literally everywhere. Imagine this: you're wondering around the airport, trying to find out the details of your flight and the screen suddenly breaks into pieces or shows flights to places like Hogwarts, Mordor, Gotham City, Atlantis, Narnia and so on... What do you do? You have just experienced an Augmented Reality advertising campaign. Leveraging stunt-like experiences such [...]