Tag - sales

How To Boost Your Sales with Augmented Reality | 3RockAR

How To Boost Your Sales with Augmented Reality

Global augmented reality market gains are projected to top $133.8 billion by 2021. The sales, manufacturing, and retail sectors are all seeing increased growth in AR spending and may even surpass consumer spending by 2021. The question is, how augmented reality technology can be used to grow your sales? Although the AR technology is said to be still in its infancy, it's also clear to see that it is gradually overtaking every aspect of our lives. And, thanks to its simplicity (unlike the Virtual Reality, [...]

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

Augmented reality is the future of design

Augmented reality is the future of design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable technology (e.g.Google Glass) – and considering the millions who’ve opted for Lasik, it’s hard to imagine people embracing a constant need to wear special [...]