Tag - retail

DigiLens

DigiLens raises $22 million to make ‘eyeglass-thin’ augmented reality displays

DigiLens has raised $22 million to create “eyeglass-thin” AR displays for motorcycle helmets, car windshields, AR smartglasses and other innovations. CEO Jonathan Waldern said in an interview, “We enable a massive reduction in size and form factor. This funding allows us to expand our scope to focus on the next areas.” DigiLens plans to use strategic relationships with investors like Sony, Foxconn and Panasonic to bring to market several AR displays and sensors for enterprise, consumer and transportation applications that [...]

Google Moves Into Augmented Reality Shopping

Google, BMW and Gap Moving into Augmented Reality Shopping

BMW is testing a new app that would create a virtual showroom displaying its i3 and i8 vehicles on a smartphone screen, while Gap shoppers would be able to “try on” clothes using a virtual avatar. Google made the announcement at CES, hinting at a broader goal to merge the Tango app's room mapping capabilities with a broader goal of facilitating commerce. Google is rolling out a real world application for its most ambitious virtual reality effort: letting shoppers see what they [...]

Pokemon GO and future of Augmented Reality

The Pokemon Go Effect: AR Is Set To Conquer Professional World

After the massive success of Pokemon Go, augmented reality concept is set to be applied in industrial settings as well. It's no secret that factories and all kinds of big industrial machines are getting more and more automated amid the rise of the Internet of Things (IoT). Pokémon Go was everywhere this past summer. The game's famous Pokémon critters virtually swarmed cities and landscapes across the world, using geographic localisation technology to position players and the Pokémon, which appear on the screen, with [...]

Augmented reality in retail industry

Augmented Reality In Retail Industry

The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers are having to think of new and innovative ways in which they can capture customer attention. Virtual reality (VR), along with its sister technology augmented reality (AR), offers retailers the opportunity to transform how people shop. One customer might try on shirts [...]