Tag - marketing

Don't make these mistakes in your advertising campaigns | 3RockAR

Don’t make these mistakes in your advertising campaigns

Advertising campaigns are everywhere, we are inundated with them online and in the real world. Just take a look around you, how many can you see? The competition is exactly is why brands need to stand out from the crowd when advertising (read our previous post on using augmented reality advertising campaigns here) When you create your ad campaign don't make these mistakes: Advertising without doing your research Before creating any type of advert you need to know and understand who your target demographic [...]

The Power Of Call To Action In Advertising | 3RockAR Augmented Reality

The Power Of Call To Action In Advertising

The call to action is what gives you a chance to point your audience to take an action on your advert that will result in conversions. Ultimately, it's what encourages your customers to buy your product or service whilst looking at your ad. Not including it in your ad will cost you your budget and simply won't bring any ROI. Can you afford that? There are literally thousands of different types of calls to action- whether you want the user to do something [...]

Humanising Your Brand Has Never Been This Easy | 3RockAR

Humanising Your Brand Has Never Been This Easy

Humanising your brand is easier than you think, yet so many companies get it SO wrong. I'm talking faceless, cold, and robotic environment where one monotone branded voice is asking you to buy their product or service. Why do I think it's simple? There is one and the only thing you should consider when you're working on your marketing strategy: You are human. And so are your customers. This rule doesn't only apply to your ad campaigns - it should be visible across all [...]

Visual Advertising Techniques You Should Start Using Now | 3RockAR

Visual Advertising Techniques You Should Start Using Now

Visual Advertising could be a visualization of your product benefit or a problem the service can solve. Visual advertising (when executed properly) evoke an emotional response that leads to a customer purchasing your product or service without a direct 'buy this' call to action. When a company website enhances our state of mind and goes beyond providing information to creating an experience, our perception of the brand changes–to the point that we can even become emotionally invested in it. The most common visual advertising [...]

GDPR: What Is It And How Does It Impact Your Business? 3RockAR

GDPR: What Is It And How Does It Impact Your Business?

GDPR: What is it and how will these new EU regulations coming into force on May 25th 2018 affect your business? The General Data Protection Regulation (GDPR) will replace all the existing data protection laws across Europe and shape the way in which companies handle, protect and profit from data. GDPR will affect the whole of the EU Zone, which currently spans 28 member countries and half a billion citizens. Its goal is to unify data protection across the European Union, but because [...]

How To Build Your Brand Loyalty in 2018 | 3rockAR AR Advertising

How To Build Your Brand Loyalty in 2018

Loyal customers are profitable customers: it's always cheaper to retain existing customers as opposed to finding new ones. Yet, only 27% of initial sales go on to become repeat customers. You need to invest in building loyalty among your customers. It takes careful thought and effort to keep your customers coming back, but loyal customers become part of the foundation of your business growth. Although it's not easy to maintain brand loyalty due to the highly competitive business environment where customers are always looking for brands [...]

Meet AIDA - She'll Help You Create Better Adverts | 3RockAR

Meet AIDA – She’ll Help You Create Better Adverts

Meet AIDA - the advertising method that has served marketers around the world for over hundred years. AIDA principle (Attention, Interest, Desire, Action) is an acronym for a principle coined by the American sales and advertisement legend Elias St. Elmo Lewis in the late 1880s. According to him, these are the four stages consumers go through when watching or viewing an advert. Despite her age, AIDA can still be seen widely used in today’s advertisements. Let's expand on the actual meaning of the acronym: A is [...]

Augmented Reality Advertising - How Will It Change Digital Marketing? 3RockAR

Augmented Reality Advertising – How Will It Change Digital Marketing?

Augmented Reality advertising gives marketers an opportunity to transform any static object (for example, print adverts) into an immersive 3D experience. And while brands struggle to reach their targeted audience with traditional advertising mediums, AR could be the way to go. How will this change the future of Digital Marketing? Firstly, there is no need for the ugly Microsoft HoloLens headset (which offers only limited view anyway). Augmented reality only needs a device with a camera and it’s AR ready. This makes the technology much [...]

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising can make your consumer's buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn't until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this year!> And in 2018, AR advertising finally offers a format that can evoke the true nature and experience of the game in an ad experience. Various companies have [...]

Mobile Marketing: What is it & why does it matter so much? 3RockAR Blog

Mobile Marketing: What is it & why does it matter so much?

Mobile marketing is getting hotter every day. Average smartphone conversion rates are yo 64% compared to the average desktop conversion rates for e-commerce alone. Mobile marketing is the art of marketing your business to mobile phone users by using apps, e-mails, websites and texts. Everything that can be done on a desktop computer is now available your smartphone. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. If you think about it: [...]