Tag - marketing

Five components to get your advertising flying | 3RockAR

Five components to get your advertising flying

Let's be honest: it's practically impossible to build your brand without advertising it. Ads is what builds your credibility, allows you to reach out to new customers, makes more sales. These are just the very basic benefits that come from advertising your business. Bottom line: If you don't advertise, no one will know about you. Saying that, what does it take to create a successful ad campaign? There are 5 essential components to great ad. These are: Delivery Method There are many different advertising mediums, such [...]

augmented reality advertising 3rockar

How to Use Augmented Reality in Advertising

Augmented Reality (AR) has become the buzzword of the year. It's almost impossible to find someone who has never heard of Pokemon Go, a bestselling AR mobile game played by millions of people all over the world.   But, as you're probably aware, augmented reality goes beyond games. It's literally everywhere: education, entertainment, healthcare - the list goes on. Plus, it's much more accessible than Virtual Reality (VR), as all you need to get involved is your smartphone. So I guess it was [...]

mastering the art of storytelling in advertising 3rockar

Mastering the Art of Storytelling in Advertising

Great advertising is all about the art of storytelling. For better or worse, ‘storytelling’ has become a major buzzword over the past couple years. But don't get fooled - it isn't a trend. Storytelling has been one of, if not THE, most powerful and influential form of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. This is why stories sell. Stories communicate messages in highly specific and emotionally impactful ways. They’re memorable, and they give [...]

Understanding psychographics can help increase the effectiveness of your advertising campaigns 3rockar

Understanding how psychographics can help increase the effectiveness of your advertising campaigns

The key to a truly effective (and profitable) advertising campaign is knowing and understanding your target audience. But for a truly powerful advertising campaign we need to know more than just the demographic we are targeting and marketing to. Which is where psychographics are so powerful. More so understanding them for your ideal customer avatar. So, what exactly are psychographics? Defined as the study and classification of people according to their attitudes, aspirations and other psychological criteria. Truly a powerful tool to learn, understand and [...]

What is a digital presence 3RockAR Blog

What Is A Digital Presence?

What exactly is a digital presence? Simply how you or your business appears online. Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand. And that means much more than having just a website. It includes the following: all your social media channels (Facebook, Twitter, Instagram, Google Plus - you name it) office or store locations (for example, Google Maps) online reviews (Google or Yelp) directory listings It [...]

social media marketing mistakes to avoid 3rockar

Social media marketing mistakes to avoid

I hope that by now, you are aware of the opportunities social media marketing can offer your business. If not, you're probably not using it either at all, or it doesn't show any results. Which means you're not doing it right. With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. Let's talk about the most common social media mistakes that could be sabotaging your results: Marketing without a strategy Like with [...]

why is it important to test your advertising 3rockar

Why is it important to test your advertising

How do you determine if your advertising efforts are effective? By simply testing it. You see, advertising is art. However, it should not be used merely because they are interesting or grab attention. You and your colleagues might love the design, but it needs to sell. Different approaches work for different audience groups. Your approach also depends on the purpose of your advertising campaign. Are you announcing a new product? Or raising brand awareness? There's one more thing to keep in mind: ads are expensive. Advertising can [...]

3rock AR Augmented Reality Advertising Company

How Augmented Reality Advertising Benefits Your Brand

From the science fiction stories, the augmented reality phenomenon has turned into technology, which finds its application in everyday life. The transformation occurred just over the past few years. The future is already here, and it is virtual. The AR term has several definition gradations, but the essential is that it combines data from a physical world to the one that was created with digital tools. Thus, the user sees the reality that is overlaid with suitable computer-generated information. It [...]

secret of b2b advertising 3rockar

The Secrets of B2B Advertising

B2B (business to business) advertising requires a different approach. The business buyer is sophisticated, understands your product or service better than you do. He wants or needs to buy products or services to help their company stay profitable, competitive, and successful. However, there is one essential thing to remember when planning your ad campaign: Regardless of whether you’re targeting an enterprise or an early-stage startup, each and every business comprises individuals. In the end, we’re all human, we’re all consumers, and we all buy [...]

Psychology in Advertising

The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. Here are a few tips and tricks for using psychology to your own marketing campaign’s advantage: Run emotional ideas Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits–which often have a psychological component–generally outsell [...]