Tag - GAP

Google Moves Into Augmented Reality Shopping

Google, BMW and Gap Moving into Augmented Reality Shopping

BMW is testing a new app that would create a virtual showroom displaying its i3 and i8 vehicles on a smartphone screen, while Gap shoppers would be able to “try on” clothes using a virtual avatar. Google made the announcement at CES, hinting at a broader goal to merge the Tango app's room mapping capabilities with a broader goal of facilitating commerce. Google is rolling out a real world application for its most ambitious virtual reality effort: letting shoppers see what they [...]