Tag - business

3rock AR Augmented Reality Advertising Company

How Augmented Reality Advertising Benefits Your Brand

From the science fiction stories, the augmented reality phenomenon has turned into technology, which finds its application in everyday life. The transformation occurred just over the past few years. The future is already here, and it is virtual. The AR term has several definition gradations, but the essential is that it combines data from a physical world to the one that was created with digital tools. Thus, the user sees the reality that is overlaid with suitable computer-generated information. It [...]

secret of b2b advertising 3rockar

The Secrets of B2B Advertising

B2B (business to business) advertising requires a different approach. The business buyer is sophisticated, understands your product or service better than you do. He wants or needs to buy products or services to help their company stay profitable, competitive, and successful. However, there is one essential thing to remember when planning your ad campaign: Regardless of whether you’re targeting an enterprise or an early-stage startup, each and every business comprises individuals. In the end, we’re all human, we’re all consumers, and we all buy [...]

tips-for-effective-advertising

Top Tips for Effective Advertising

Advertising is what keeps your business going. Or should I say - effective advertising is what keeps your business going. Are you in the position where you feel like you're wasting your efforts on ad campaigns that don't work? Do you feel like giving up on advertising your brand altogether because you can't see any results despite of increasing the budget over and over again? Don't. If you don't advertise your product or service, no one will know about out (I'll keep on saying that!). Advertising [...]

customer_experience_augmented_reality

How Augmented Reality Builds Better Customer Experience

Creating an exceptional customer experience can set your brand way above your competitors.  A study by White House Office of Consumer Affairs found that 80% of U.S. consumers would pay more money for a products or service to ensure a superior customer experience.    We are all savvy and we want value for our money. With the market full of brands offering the same products or services, of course, we will choose one with the strongest brand image and customer experience. What does [...]

goals of your advertising

What are the goals of your advertising campaign?

Do you know the actual goals of your advertising campaign? If you have been reading our previous posts you will, no doubt by now know what the aim of running a successful advertising campaign, to resonate with your audience, to build your brand loyalty, to position your product in the marketplace, plus so so much more. But the main goal for you as a business? What is the fundamental reason for running adverts? On a really mercenary level. It is to make money. The [...]

customer profile

Know your ideal customer? Great, now build a customer profile

So you have got your customer avatar (if not click here) now it is time to build your ideal customer profile. When creating advertising campaigns it is super important to know who you are advertising too. It is always helpful to create a comprehensive customer profile. Right down to what they are wearing. No seriously. Okay so first up you know who you want as your client, now you need to create them in your mind. To create a great advertising campaign you have to [...]

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

small business brand

Small business? Brand it strongly! A brand is more than just a logo….

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 brands make you feel? What do they make you think? I imagine when you think of Apple, then you picture cool, "hipsters" sat around sipping iced mochachocachinos (are they a [...]

President Obama using VR headset in his office White House

Virtual and augmented reality: The future of the workplace

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR technology in the enterprise is growing.  AR headsets and glasses are used in manufacturing, logistics, remote service, retail, medical, and education.  One popular AR application [...]

ar tech business forecast

Worldwide spending on VR and AR is forecast to boom in 2017

AR and VR is still a new technology and although they are still finding their feet in the mainstream tech market, a new update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC) forecasts worldwide revenues for the augmented reality and virtual reality (AR/VR) market to reach $13.9 billion in 2017. "AR and VR headsets get most of the media attention right now, but the hardware is only as good as the software [...]