Tag - business growth

small business brand

Small business? Brand it strongly! A brand is more than just a logo….

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 brands make you feel? What do they make you think? I imagine when you think of Apple, then you picture cool, "hipsters" sat around sipping iced mochachocachinos (are they a [...]

President Obama using VR headset in his office White House

Virtual and augmented reality: The future of the workplace

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR technology in the enterprise is growing.  AR headsets and glasses are used in manufacturing, logistics, remote service, retail, medical, and education.  One popular AR application [...]

Gorillaz- Humans Augmented Reality App

Gorillaz release second Augmented Reality app

A couple weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app for iOS or Android. The Gorillaz's new album, 'Humanz', will be released on April 28. How do you feel about the color magenta? If you’re a [...]

ar tech business forecast

Worldwide spending on VR and AR is forecast to boom in 2017

AR and VR is still a new technology and although they are still finding their feet in the mainstream tech market, a new update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC) forecasts worldwide revenues for the augmented reality and virtual reality (AR/VR) market to reach $13.9 billion in 2017. "AR and VR headsets get most of the media attention right now, but the hardware is only as good as the software [...]

Augmented reality for business
Augmented reality for business

Benefits of using augmented reality for business

Augmented reality brings a massive benefit to business. From a science fiction type phenomenon to a real usable technology, and although the technology could be considered to still be in it's infancy AR is booming and is finding new applications in every walk of life, especially bringing potentially huge benefits to your business. AR is changing the shape of commerce thoroughly. The core advantage for business in augmented reality development for smartphones and tablets is that the hardware is available, and [...]

Augmented reality is the future of design

Augmented reality is the future of design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable technology (e.g.Google Glass) – and considering the millions who’ve opted for Lasik, it’s hard to imagine people embracing a constant need to wear special [...]

Will Hyper Reality Dehuminize Society

Will Keiichi Matsuda’s Hyper-Reality Ever Become Our Future?

Provocative, kaleidoscopic, cybernetic game, noisy - those are only a few words that can explain Keiichi Matsuda's Hyper-Reality video. It shows the frightening prediction of our future, which will be offering amazing possibilities but also controlling the way we understand the world. However, this will never happen.   Hyperreality is a special kind of social reality in which a reality is created or simulated from models, or defined by reference to models – a reality generated from ideas. Keiichi works as an independent design consultant [...]

Augmented reality in retail industry

Augmented Reality In Retail Industry

The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers are having to think of new and innovative ways in which they can capture customer attention. Virtual reality (VR), along with its sister technology augmented reality (AR), offers retailers the opportunity to transform how people shop. One customer might try on shirts [...]

Augmented Reality Advertising Campaign

How Augmented Reality Advertising Campaign Can Grow Your Business?

Even though Augmented Reality is still perceived as more of gaming technology, there are a number of ways to incorporate it into your marketing campaign. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location. Take a moment to remember your work life before cellphones. You had to be physically at your desk to take customer calls or answer inquiries. The turnaround time for returning messages was measured in hours, even [...]