Tag - augmented reality

augmented reality advertising 3rockar

How to Use Augmented Reality in Advertising

Augmented Reality (AR) has become the buzzword of the year. It's almost impossible to find someone who has never heard of Pokemon Go, a bestselling AR mobile game played by millions of people all over the world.   But, as you're probably aware, augmented reality goes beyond games. It's literally everywhere: education, entertainment, healthcare - the list goes on. Plus, it's much more accessible than Virtual Reality (VR), as all you need to get involved is your smartphone. So I guess it was [...]

Understanding psychographics can help increase the effectiveness of your advertising campaigns 3rockar

Understanding how psychographics can help increase the effectiveness of your advertising campaigns

The key to a truly effective (and profitable) advertising campaign is knowing and understanding your target audience. But for a truly powerful advertising campaign we need to know more than just the demographic we are targeting and marketing to. Which is where psychographics are so powerful. More so understanding them for your ideal customer avatar. So, what exactly are psychographics? Defined as the study and classification of people according to their attitudes, aspirations and other psychological criteria. Truly a powerful tool to learn, understand and [...]

golden rules of good advertising 3RockAR blog

Golden Rules of Good Advertising

Advertising changes every day. Every day, new technologies and opportunities emerge, promising effectiveness and of course, great ROI. Being innovative and well-informed about the latest marketing trends is crucial for your business. Nevertheless, there are certain fundamentals that never change and you should always go through all of them when planning your advertising campaign. These will help you create an advert that sells. What are they? Advertising takes time To start, advertising takes more than a few days to be created. The most creative and [...]

What is a digital presence 3RockAR Blog

What Is A Digital Presence?

What exactly is a digital presence? Simply how you or your business appears online. Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand. And that means much more than having just a website. It includes the following: all your social media channels (Facebook, Twitter, Instagram, Google Plus - you name it) office or store locations (for example, Google Maps) online reviews (Google or Yelp) directory listings It [...]

social media marketing mistakes to avoid 3rockar

Social media marketing mistakes to avoid

I hope that by now, you are aware of the opportunities social media marketing can offer your business. If not, you're probably not using it either at all, or it doesn't show any results. Which means you're not doing it right. With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. Let's talk about the most common social media mistakes that could be sabotaging your results: Marketing without a strategy Like with [...]

why is it important to test your advertising 3rockar

Why is it important to test your advertising

How do you determine if your advertising efforts are effective? By simply testing it. You see, advertising is art. However, it should not be used merely because they are interesting or grab attention. You and your colleagues might love the design, but it needs to sell. Different approaches work for different audience groups. Your approach also depends on the purpose of your advertising campaign. Are you announcing a new product? Or raising brand awareness? There's one more thing to keep in mind: ads are expensive. Advertising can [...]

3rock AR Augmented Reality Advertising Company

How Augmented Reality Advertising Benefits Your Brand

From the science fiction stories, the augmented reality phenomenon has turned into technology, which finds its application in everyday life. The transformation occurred just over the past few years. The future is already here, and it is virtual. The AR term has several definition gradations, but the essential is that it combines data from a physical world to the one that was created with digital tools. Thus, the user sees the reality that is overlaid with suitable computer-generated information. It [...]

Psychology in Advertising

The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. Here are a few tips and tricks for using psychology to your own marketing campaign’s advantage: Run emotional ideas Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits–which often have a psychological component–generally outsell [...]

market_research_importance_3rockar

Why is Market Research Important for your Business?

Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. Market research while daunting and can be a lot of work it also provides many benefits. It takes the guesswork out of marketing and gives you data that you can use to [...]

keep your adverts simple 3rockar

KISS your advertising goodbye

Successful adverts have simple outcomes. Either they are to increase brand awareness or to sell a product or service. Sounds almost too simple right? Well it is, and that is the beauty of a great advert, they should not be overly complicated or too intellectual. To paraphrase the advertising genius of David Ogilvy "creative does not pay the bills" So many brands, companies and even agencies try to overcomplicate their adverts and the outcome and the overall message just gets lost. Which is why you should [...]