Tag - augmented reality

Don't make these mistakes in your advertising campaigns | 3RockAR

Don’t make these mistakes in your advertising campaigns

Advertising campaigns are everywhere, we are inundated with them online and in the real world. Just take a look around you, how many can you see? The competition is exactly is why brands need to stand out from the crowd when advertising (read our previous post on using augmented reality advertising campaigns here) When you create your ad campaign don't make these mistakes: Advertising without doing your research Before creating any type of advert you need to know and understand who your target demographic [...]

The Power Of Call To Action In Advertising | 3RockAR Augmented Reality

The Power Of Call To Action In Advertising

The call to action is what gives you a chance to point your audience to take an action on your advert that will result in conversions. Ultimately, it's what encourages your customers to buy your product or service whilst looking at your ad. Not including it in your ad will cost you your budget and simply won't bring any ROI. Can you afford that? There are literally thousands of different types of calls to action- whether you want the user to do something [...]

Augmented Reality Advertising For Better Ad Engagement | 3RockAR

Augmented Reality Advertising For Better Ad Engagement

Augmented Reality advertising boosts the engagement rates, which is the one metric you should really look out for if you want an advert that sells. Why the engagement though? Why not the impressions for example? Impressions are for vanity Of course, you want your advert to be seen by as many people as possible. However, you should focus more on value rather than the quantity. The more engagement there is, the better the chances of even more impressions – and this goes on in [...]

Why you should use augmented reality advertising - 3rockAR

Why you should use augmented reality advertising

Augmented reality is fast becoming the must-have trend, and forecasts show that it will continue to grow, so why should your company consider using augmented reality advertising? Advertising with AR technology increases and enhances your brand's visibility in a non-intrusive way. Here are a few examples of what augmented reality applications can achieve and bring to an overall marketing campaign: It's still unique Although we're all seeing more and more brands using AR in their marketing campaigns, the technology is still considered a [...]

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising can make your consumer's buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn't until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this year!> And in 2018, AR advertising finally offers a format that can evoke the true nature and experience of the game in an ad experience. Various companies have [...]

Mobile Marketing: What is it & why does it matter so much? 3RockAR Blog

Mobile Marketing: What is it & why does it matter so much?

Mobile marketing is getting hotter every day. Average smartphone conversion rates are yo 64% compared to the average desktop conversion rates for e-commerce alone. Mobile marketing is the art of marketing your business to mobile phone users by using apps, e-mails, websites and texts. Everything that can be done on a desktop computer is now available your smartphone. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. If you think about it: [...]

Why you can't afford to ignore Augmented Reality advertising in 2018 3RockAR

Why you can’t afford to ignore Augmented Reality advertising in 2018

If you think that 2017  was massive for augmented reality technology, think again. Forward-thinking brands are using AR in new and novel ways - such as IKEA's app, that shows you how their furniture would look like in your home. But, 2017 was all about headsets. Oculus, Google Glass, Microsoft HoloLens. However, headsets have their limitations. Limitations that don't exist for smartphone users. Limitations that pushed Apple and Google into creating smartphone-based AR. And since smartphone-based AR are so easily accessible, it was only [...]

augmented reality advertising 3rockar

How to Use Augmented Reality in Advertising

Augmented Reality (AR) has become the buzzword of the year. It's almost impossible to find someone who has never heard of Pokemon Go, a bestselling AR mobile game played by millions of people all over the world.   But, as you're probably aware, augmented reality goes beyond games. It's literally everywhere: education, entertainment, healthcare - the list goes on. Plus, it's much more accessible than Virtual Reality (VR), as all you need to get involved is your smartphone. So I guess it was [...]

Understanding psychographics can help increase the effectiveness of your advertising campaigns 3rockar

Understanding how psychographics can help increase the effectiveness of your advertising campaigns

The key to a truly effective (and profitable) advertising campaign is knowing and understanding your target audience. But for a truly powerful advertising campaign we need to know more than just the demographic we are targeting and marketing to. Which is where psychographics are so powerful. More so understanding them for your ideal customer avatar. So, what exactly are psychographics? Defined as the study and classification of people according to their attitudes, aspirations and other psychological criteria. Truly a powerful tool to learn, understand and [...]

golden rules of good advertising 3RockAR blog

Golden Rules of Good Advertising

Advertising changes every day. Every day, new technologies and opportunities emerge, promising effectiveness and of course, great ROI. Being innovative and well-informed about the latest marketing trends is crucial for your business. Nevertheless, there are certain fundamentals that never change and you should always go through all of them when planning your advertising campaign. These will help you create an advert that sells. What are they? Advertising takes time To start, advertising takes more than a few days to be created. The most creative and [...]