Tag - augmented reality advertising

Don't make these mistakes in your advertising campaigns | 3RockAR

Don’t make these mistakes in your advertising campaigns

Advertising campaigns are everywhere, we are inundated with them online and in the real world. Just take a look around you, how many can you see? The competition is exactly is why brands need to stand out from the crowd when advertising (read our previous post on using augmented reality advertising campaigns here) When you create your ad campaign don't make these mistakes: Advertising without doing your research Before creating any type of advert you need to know and understand who your target demographic [...]

Augmented Reality Advertising - How Will It Change Digital Marketing? 3RockAR

Augmented Reality Advertising – How Will It Change Digital Marketing?

Augmented Reality advertising gives marketers an opportunity to transform any static object (for example, print adverts) into an immersive 3D experience. And while brands struggle to reach their targeted audience with traditional advertising mediums, AR could be the way to go. How will this change the future of Digital Marketing? Firstly, there is no need for the ugly Microsoft HoloLens headset (which offers only limited view anyway). Augmented reality only needs a device with a camera and it’s AR ready. This makes the technology much [...]

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising can make your consumer's buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn't until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this year!> And in 2018, AR advertising finally offers a format that can evoke the true nature and experience of the game in an ad experience. Various companies have [...]

Augmented Reality advertising

How Augmented Reality can enhance your brand’s story telling

Augmented Reality advertising... ...should it be a part of your next brand campaign? While the technology itself isn't exactly a novelty anymore, more and more brands invest in AR for their advertising campaigns. Telling a story with Augmented Reality advertising. With a whole raft of competition vying for space in advertising, trying to reach our right target audience is becoming harder in crowded marketplaces, so making sure to stand out from the noise of the competition is critical. The art of "storytelling" for brands [...]

How to write a marketing email that sells | 3RockAR AR Advertising

How to write a marketing email that sells

Email marketing is far from being dead. Despite the rise of social media, people still read emails. And, most importantly, SELL via direct mail. But the key to a successful email marketing lies in the very basic copywriting skills you should apply when creating the campaign. Not how fancy it looks. In fact, a well-written, plain email campaign can achieve same results (if not better!) as a heavily designed piece. So you're probably thinking: what are these mysterious copywriting skills? Headline The headline is [...]

Why you can't afford to ignore Augmented Reality advertising in 2018 3RockAR

Why you can’t afford to ignore Augmented Reality advertising in 2018

If you think that 2017  was massive for augmented reality technology, think again. Forward-thinking brands are using AR in new and novel ways - such as IKEA's app, that shows you how their furniture would look like in your home. But, 2017 was all about headsets. Oculus, Google Glass, Microsoft HoloLens. However, headsets have their limitations. Limitations that don't exist for smartphone users. Limitations that pushed Apple and Google into creating smartphone-based AR. And since smartphone-based AR are so easily accessible, it was only [...]

Five components to get your advertising flying | 3RockAR

Five components to get your advertising flying

Let's be honest: it's practically impossible to build your brand without advertising it. Ads is what builds your credibility, allows you to reach out to new customers, makes more sales. These are just the very basic benefits that come from advertising your business. Bottom line: If you don't advertise, no one will know about you. Saying that, what does it take to create a successful ad campaign? There are 5 essential components to great ad. These are: Delivery Method There are many different advertising mediums, such [...]

augmented reality advertising 3rockar

How to Use Augmented Reality in Advertising

Augmented Reality (AR) has become the buzzword of the year. It's almost impossible to find someone who has never heard of Pokemon Go, a bestselling AR mobile game played by millions of people all over the world.   But, as you're probably aware, augmented reality goes beyond games. It's literally everywhere: education, entertainment, healthcare - the list goes on. Plus, it's much more accessible than Virtual Reality (VR), as all you need to get involved is your smartphone. So I guess it was [...]

mastering the art of storytelling in advertising 3rockar

Mastering the Art of Storytelling in Advertising

Great advertising is all about the art of storytelling. For better or worse, ‘storytelling’ has become a major buzzword over the past couple years. But don't get fooled - it isn't a trend. Storytelling has been one of, if not THE, most powerful and influential form of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. This is why stories sell. Stories communicate messages in highly specific and emotionally impactful ways. They’re memorable, and they give [...]

golden rules of good advertising 3RockAR blog

Golden Rules of Good Advertising

Advertising changes every day. Every day, new technologies and opportunities emerge, promising effectiveness and of course, great ROI. Being innovative and well-informed about the latest marketing trends is crucial for your business. Nevertheless, there are certain fundamentals that never change and you should always go through all of them when planning your advertising campaign. These will help you create an advert that sells. What are they? Advertising takes time To start, advertising takes more than a few days to be created. The most creative and [...]