Tag - AR

advertising budget

Most companies almost always throw their advertising budget down the drain

When anyone ever gets asked what their advertising budget is, their eyes glaze over and you can almost see them shake with indecision. The right advertising budget to run a successful ad campaign is a weird beast, and there is no right or wrong answer. What you do with that budget is what counts, and of course, you always want to achieve something from the adverts you run, be it increasing brand awareness or just downright more sales. You need a clearly defined [...]

goals of your advertising

What are the goals of your advertising campaign?

Do you know the actual goals of your advertising campaign? If you have been reading our previous posts you will, no doubt by now know what the aim of running a successful advertising campaign, to resonate with your audience, to build your brand loyalty, to position your product in the marketplace, plus so so much more. But the main goal for you as a business? What is the fundamental reason for running adverts? On a really mercenary level. It is to make money. The [...]

customer profile

Know your ideal customer? Great, now build a customer profile

So you have got your customer avatar (if not click here) now it is time to build your ideal customer profile. When creating advertising campaigns it is super important to know who you are advertising too. It is always helpful to create a comprehensive customer profile. Right down to what they are wearing. No seriously. Okay so first up you know who you want as your client, now you need to create them in your mind. To create a great advertising campaign you have to [...]

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

small business brand

Small business? Brand it strongly! A brand is more than just a logo….

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 brands make you feel? What do they make you think? I imagine when you think of Apple, then you picture cool, "hipsters" sat around sipping iced mochachocachinos (are they a [...]

Gorillaz- Humans Augmented Reality App

Gorillaz release second Augmented Reality app

A couple weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app for iOS or Android. The Gorillaz's new album, 'Humanz', will be released on April 28. How do you feel about the color magenta? If you’re a [...]

apple augmented reality glasses

Apple is reportedly stepping up it’s development of augmented reality glasses

Apple is reportedly "stepping up its efforts" in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product. There have been plenty of rumours on Apple using augmented reality technology in the new iPhone. The new buzz is that the company has put AR technology above it's self-driving car initiative, Project Titan as it's next big priority, after the newest version of the iPhone. Tim Cook the Chief [...]

iPhone 8 augmented reality Siri
iPhone 8 Siri augmented reality
iPhone 8 navigation augmented reality Siri

Concept images imagine Apple’s iPhone 8 with gorgeous Siri based augmented reality

Hungarian designer Gabor Balogh has released a set of concept renders of how the new Apple iPhone 8 could possibly use augmented reality technology to let Siri connect with the real world. By the looks of these renders the iPhone would display a translucent version of whatever the rear facing camera is pointed at and holding down a 'virtual home button' makes the view clear allowing the user to issue commands to Siri based on what they see. As an example, [...]

ar tech business forecast

Worldwide spending on VR and AR is forecast to boom in 2017

AR and VR is still a new technology and although they are still finding their feet in the mainstream tech market, a new update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC) forecasts worldwide revenues for the augmented reality and virtual reality (AR/VR) market to reach $13.9 billion in 2017. "AR and VR headsets get most of the media attention right now, but the hardware is only as good as the software [...]

Augmented reality for business
Augmented reality for business

Benefits of using augmented reality for business

Augmented reality brings a massive benefit to business. From a science fiction type phenomenon to a real usable technology, and although the technology could be considered to still be in it's infancy AR is booming and is finding new applications in every walk of life, especially bringing potentially huge benefits to your business. AR is changing the shape of commerce thoroughly. The core advantage for business in augmented reality development for smartphones and tablets is that the hardware is available, and [...]