Tag - apple

Apple Testing Augmented Reality Glasses

"We are high on Augmented Reality for the long run," Tim Cook said. Apple launched its September 2016 event with Tim Cook playing "Carpool Karaoke" with James Corden and Pharrell Williams: According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes. If [...]

Tim Cook Augmented Reality

Tim Cook: Augmented Reality Is The Future

Apple's CEO Tim Cook seems to have taken a very special liking upon the Augmented Reality technology. During his speech at tech conference in Utah, he said that AR will be even bigger than Virtual Reality!  This weekend, Cook said that it will take some time for AR to become “acceptable.” But once that happens, AR experiences will be an integral part of our daily lives, comparing the emerging technology to the iPhone and eating three meals a day. During a talk [...]