Tag - advertising

small business brand

Small business? Brand it strongly! A brand is more than just a logo….

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 brands make you feel? What do they make you think? I imagine when you think of Apple, then you picture cool, "hipsters" sat around sipping iced mochachocachinos (are they a [...]

business ad campaign

Does your business ad campaign fail? So do ours! Occasionally

Did your business ad campaign fail? You're not alone. But at least you are advertising. Without advertising your brand how do people know you even exist? To quote the late, great advertising heavyweight Leo Burnett; "Good advertising does not just circulate information. It penetrates the public mind with desires and belief". Read that quote again, and let it sink in. Does your business ad campaign penetrate the public mind with desires and belief? How many adverts go ignored? In this day and age, how do you ignite your [...]

President Obama using VR headset in his office White House

Virtual and augmented reality: The future of the workplace

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR technology in the enterprise is growing.  AR headsets and glasses are used in manufacturing, logistics, remote service, retail, medical, and education.  One popular AR application [...]

Gorillaz- Humans Augmented Reality App

Gorillaz release second Augmented Reality app

A couple weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app for iOS or Android. The Gorillaz's new album, 'Humanz', will be released on April 28. How do you feel about the color magenta? If you’re a [...]

YouTube adverts

YouTube is dropping its unskippable 30 second adverts

YouTube is to ditch the 30 second 'unskippable' adverts in 2018, Google has confirmed to the BBC's Newsround programme. We have all been there, the "must watch" video that you are dying to see on YouTube, but have to frustratingly wait for 30 seconds while you are forced to watch an advert, well not for much longer. One media agency said the move reflected the difference between online video and linear television services. "The 30-second ad is a legacy from TV times," [...]

Virtual Reality Facebook Mark Zuckerburg

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to "poor foot traffic" It could be a difficult situation for Oculus, as the thought behind the demo stations was that the key to selling the tech is to get people to try before they [...]

Augmented reality is the future of design

Augmented reality is the future of design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable technology (e.g.Google Glass) – and considering the millions who’ve opted for Lasik, it’s hard to imagine people embracing a constant need to wear special [...]

3rockAR

Apple Wins Patent For Augmented Reality Mapping System For iPhone

We've known for quite a while that Apple has been working hard on implementing augmented reality features into their products. This morning, Apple has finally been granted patent for "Augmented reality maps".   As published by the U.S. Patent and Trademark Office, Apple's U.S. Patent No. 9,488,488 for "Augmented reality maps" describes a mapping app capable of tapping into iPhone's advanced sensor suite to present users with real-time augmented views of their surrounding environment. The patent (acquired from Flyby Media Inc. Regents of [...]