SEO: What Is It And Where To Begin? - 3RockAR Advertising

SEO: What Is It And Where To Begin?

SEO (short for Search Engine Optimisation) is a must-have when it comes to planning your digital marketing strategy. But what exactly is it and more importantly, how does it work? SEO is nothing more than a collection of techniques used to boost your company's website search engine rankings. Search engines utilise their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day. The whole point [...]

GDPR: What Is It And How Does It Impact Your Business? 3RockAR

GDPR: What Is It And How Does It Impact Your Business?

GDPR: What is it and how will these new EU regulations coming into force on May 25th 2018 affect your business? The General Data Protection Regulation (GDPR) will replace all the existing data protection laws across Europe and shape the way in which companies handle, protect and profit from data. GDPR will affect the whole of the EU Zone, which currently spans 28 member countries and half a billion citizens. Its goal is to unify data protection across the European Union, but because [...]

Is your customer loyal to your brand? | 3RockAR Augmented Reality

Is your customer loyal to your brand? How do you make them be loyal to you?

Is your customer loyal to your brand? What is brand loyalty anyway? And how do you achieve it? The definition of brand loyalty is; "The tendency of consumers to continue to purchase the same goods or services, rather than buying competitors" Customers who are loyal to a brand, will not go elsewhere, they will buy consistently from you, regardless of price and convenience. There are many different ways of building your brand, marketing it and advertising that you can use to achieve this. Building and keeping [...]

The fundamentals of advertising, what steps should you take? 3RockAR

The fundamentals of advertising, what simple steps should you take?

What are the fundamentals of advertising? The basics of a good advertising campaign are pretty simple and can be broken down into 5 sections. Section 1 Grab attention You want your advertising campaign to stand out from all the noise, you want it to be different. A good advert should connect and engage with people on an emotional level, the best adverts are far more than just informative and educational. They should trigger an emotional response with your target customer immediately. Section 2 Show people an advantage You [...]

AR advertising agency

Being a small AR advertising agency, we need to pack a punch

We are a small AR advertising agency, we know this. There are much bigger agencies out there. But size is not everything. Knowing what works to enhance your brand does. Making sure that your business advertising campaign stands out far outweighs having boardrooms, hundreds of staff and big executive leather chairs. We create AR advertising that works to grow your brand and enhance your identity. However, it is easy for us to say that. because we are that small AR advertising agency. The underdog? Maybe. But we bite, [...]

augmented reality app

Augmented reality app After Ice shows what climate change can do

Visual artist Justin Guraglia has released an augmented reality app entitled After Ice which lets you experience the potential damage that climate change can reap depending on where you are located. Using the geolocation service on your smartphone, After Ice sends you into a future scenario where your location is no longer inhabitable but instead is completely underwater. The augmented reality app uses the most current predictions from NASA to show you how high the sea level will of risen in [...]

Gorillaz augmented reality app

Gorillaz augmented reality app

Ok all I have done this morning is play around with the new Gorillaz augmented reality app, yes Gorillaz have an augmented reality app! Gorillaz is one of my favourite bands of all time, and I can not wait until the release of Humanz on April 28th. They are everywhere at the minute, and this new mobile app is just epic. Making use of augmented reality technology the app superimposes elements from their recent music videos into your surroundings, just point your [...]

what is augmented reality

What is augmented reality? Back to basics!

What is augmented reality is a question we get asked a lot, so in this blog post we are going back to basics. Welcome to augmented reality 101. In a nutshell augmented reality (AR) is the integration of digital information with a user's environment in real time. Unlike virtual reality (VR), which creates a totally artificial environment, AR uses the existing environment and overlays new digital information on top of it. AR essentially is a live direct or indirect view of a physical [...]

Augmented reality could transform the music industry

Augmented reality could transform the music industry

Augmented reality could transform the music industry. Being a huge music fan I truly believe that it is the soundtrack to your life and depending on your experience with it a particular song or tune can make you feel a whole range of emotions. So could augmented reality transform the music industry? Arguably an industry which has been around for decades! Well, I certainly believe so. In 2016 music streaming was a saviour for the music industry as for the first time in [...]

Shazam app augmented reality

Shazam boosts it’s music recognition app with augmented reality for brands

Shazam, the music recognition app has launched a new AR feature for brands, artists and users globally. Shazam, founded in 2000, allows users to identify songs that are playing in the background by tapping a button on their app. However it has branched in to several other areas including TV, and has recently announced it's billionth app download overall. In 2015, Shazam announced new visual recognition features, moving beyond its audio roots to allow users to scan things like magazines, posters, and packaging that creates [...]