New AR Tech

hololens_augmented_reality_healthcare_spinal_surgery

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis' AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens by showing precise angles and positions of equipment. The company claims that its system can use 3D tracking with the HoloLens to help accurately find spinal [...]

netflix and chill with augmented reality

Netflix and chill? And augmented reality!

We all yearn for some Netflix and chill action right? What about spicing it up Netflix and chill nights with some augmented reality? Sounds kinky right! Well, it could be a possibility if the rumours are to be believed, Netflix is planning to build an app for Microsofts augmented reality headset, HoloLens. The American based entertainment giant is the leading video streaming service globally. Netflix is searching for a senior Windows software engineer, and in the recent job posting the company mentioned; "A [...]

meitu is adding augmented reality filters to its selfie app

Meitu is adding augmented reality filters to its selfie app

We all love to take a selfie right? And we all want to look as beautiful as possible in them, well now the popular beauty app company Meitu is adding augmented reality filters to its selfie app, BeautyPlus for Android and IOS users. According to online reports, apps from Meitu have been installed on over 1.1 billion unique devices and are used by more than 450 million monthly active users, that is an amazing amount of beauty! BeautyPlus is Meitu's flagship beauty app [...]

Augmented reality will enhance your brand experience

Augmented reality will enhance your brand experience

Augmented reality will enhance your brand experience, but how do you know it is the right technology for you? There are literally hundreds of applications and new technologies that you could choose from, all of them promising to revolutionise your brand experience, it can be a mind boggling process to choose the right one. You need to work out which one is right for your brand, event and audience and comes down to budget, resources, the needs of your audience, the strategy [...]