Augmented Reality News

business advertising

Business advertising, why bother? We ignore it all don’t we?

Business advertising. Why bother? "Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but no-one else does". Stuart H. Britt That quote sums it up so well. Think about it, advertising is everywhere. When was the last time you didn't see an advert? Advertising is everywhere It's just we do our best to ignore it, I know I do. So why should your business be advertising if all we do is try to ignore it? Yes of course adverts [...]

company brand

Growing your company brand

Your company brand is mega vital. It is your identity to your customers. But what does having a good company brand mean? And how do you get it? People buy from companies that they trust, they respect them and they invest not only money in them but their valuable time. So does your company identity fit? Is it giving out the right message to your prospective clients and customers? By using a tailored augmented reality advertising package can really enhance your brand and identity. As [...]

video marketing

Video marketing is crushing it right now!

Video marketing is huge in 2017, it is absolutely crushing all other forms of marketing. Let's look at some of the stats; 90% of social media users say that product videos are helpful in the decision-making process One-third of all online activity is spent watching a video 92% of people who browse the internet online share videos with others in their social networks Almost 40% of online consumers trust video over text or image ads Nearly all B2B organisations use [...]

hololens_augmented_reality_healthcare_spinal_surgery

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis' AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens by showing precise angles and positions of equipment. The company claims that its system can use 3D tracking with the HoloLens to help accurately find spinal [...]

netflix and chill with augmented reality

Netflix and chill? And augmented reality!

We all yearn for some Netflix and chill action right? What about spicing it up Netflix and chill nights with some augmented reality? Sounds kinky right! Well, it could be a possibility if the rumours are to be believed, Netflix is planning to build an app for Microsofts augmented reality headset, HoloLens. The American based entertainment giant is the leading video streaming service globally. Netflix is searching for a senior Windows software engineer, and in the recent job posting the company mentioned; "A [...]

Mobile augmented reality apps

Must have mobile augmented reality apps.

Neary everyone has a mobile phone, but what are the must have mobile augmented reality apps you need for your phone? When we are not creating amazing augmented reality advertising campaigns for our clients (is that bragging?) we almost have our phones glued to our hands, more often than not playing around with mobile augmented reality apps. So what do we rate as the must haves? Well, of course, there is the massive Pokemon Go, which when launched you could find us [...]

augmented reality in the financial sector

Augmented reality in the financial sector

A number of institutions are already using augmented reality in the financial sector, adopting the technology to further digitise the industry. Several banks around the globe have created AR apps and augmented reality in the financial sector is increasing. Halifax in the UK offers a 'home finder' app enabling users to view and get data on houses for sale as they pass them, The Commonwealth Bank of Australia also has a similar app, utilising similar AR technology. Augmented reality technology is also used [...]

augmented reality in retail

Augmented reality in retail

Augmented reality in retail is disrupting the retail industry! Reformation is a sustainable fashion brand, and its new store in San Francisco has taken advantage of augmented reality technology. As soon as you walk in you notice there is no till, and only one size of each clothing item on display, but what there is is touchscreens and lots of them! Bree Richmond, Reformation's Vice President of Retail, told NBC News that Yael Aflalo, the CEO of Reformation, has been working on [...]