Augmented Reality In The Workplace

advertising budget

Most companies almost always throw their advertising budget down the drain

When anyone ever gets asked what their advertising budget is, their eyes glaze over and you can almost see them shake with indecision. The right advertising budget to run a successful ad campaign is a weird beast, and there is no right or wrong answer. What you do with that budget is what counts, and of course, you always want to achieve something from the adverts you run, be it increasing brand awareness or just downright more sales. You need a clearly defined [...]

discovery channel

Discovery Channel Mall of Africa augmented reality advertising campaign

We were excited to work with The Discovery Channel South Africa, creating an augmented reality campaign for the launch of the Mall of Africa. You can check out the video on their Facebook page below. As we have mentioned previously. Creating an advertising campaign that resonates with your target audience is crucial to the success of the campaign. Find your perfect customer. Solve their problem. Make your campaign stand out from the crowd. How could you be using augmented reality to enhance your advertising, making sure [...]

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

small business brand

Small business? Brand it strongly! A brand is more than just a logo….

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 brands make you feel? What do they make you think? I imagine when you think of Apple, then you picture cool, "hipsters" sat around sipping iced mochachocachinos (are they a [...]

business ad campaign

Does your business ad campaign fail? So do ours! Occasionally

Did your business ad campaign fail? You're not alone. But at least you are advertising. Without advertising your brand how do people know you even exist? To quote the late, great advertising heavyweight Leo Burnett; "Good advertising does not just circulate information. It penetrates the public mind with desires and belief". Read that quote again, and let it sink in. Does your business ad campaign penetrate the public mind with desires and belief? How many adverts go ignored? In this day and age, how do you ignite your [...]

video marketing

Video marketing is crushing it right now!

Video marketing is huge in 2017, it is absolutely crushing all other forms of marketing. Let's look at some of the stats; 90% of social media users say that product videos are helpful in the decision-making process One-third of all online activity is spent watching a video 92% of people who browse the internet online share videos with others in their social networks Almost 40% of online consumers trust video over text or image ads Nearly all B2B organisations use [...]

President Obama using VR headset in his office White House

Virtual and augmented reality: The future of the workplace

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR technology in the enterprise is growing.  AR headsets and glasses are used in manufacturing, logistics, remote service, retail, medical, and education.  One popular AR application [...]

augmented reality in the financial sector

Augmented reality in the financial sector

A number of institutions are already using augmented reality in the financial sector, adopting the technology to further digitise the industry. Several banks around the globe have created AR apps and augmented reality in the financial sector is increasing. Halifax in the UK offers a 'home finder' app enabling users to view and get data on houses for sale as they pass them, The Commonwealth Bank of Australia also has a similar app, utilising similar AR technology. Augmented reality technology is also used [...]

augmented reality in retail

Augmented reality in retail

Augmented reality in retail is disrupting the retail industry! Reformation is a sustainable fashion brand, and its new store in San Francisco has taken advantage of augmented reality technology. As soon as you walk in you notice there is no till, and only one size of each clothing item on display, but what there is is touchscreens and lots of them! Bree Richmond, Reformation's Vice President of Retail, told NBC News that Yael Aflalo, the CEO of Reformation, has been working on [...]

what do marketing teams need to know about augmented reality?

What do marketing teams need to know about augmented reality?

So exactly what do marketing teams need to know about augmented reality? Augmented reality (AR) has piqued marketing teams interests for a while, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. AR enhances the physical environment by overlaying virtual elements such as information or images. Imagine your prospective client being able to see how their sofa would fit in their living room before [...]