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Virtual Reality Facebook Mark Zuckerburg

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to "poor foot traffic" It could be a difficult situation for Oculus, as the thought behind the demo stations was that the key to selling the tech is to get people to try before they [...]

Google Spotlight Story: “Pearl” Gets Oscar Nomination

If you haven't seen this charming 360-degree short film from Google Spotlight, now is a good time to check it out - it just became the first VR film to be nominated for an Academy Award. Created by Patrick Osborne, the same director behind Disney’s Oscar-nominated short film “Feast,” “Pearl” follows a little girl and her folk musician father as they travel around the country, living out of the family car. Using HTC Vive, viewers can look around the car, [...]

Augmented Reality Films Promotions

Movie Promotions Through Augmented Reality

With movie cast, directors and producers leaving no stone unturned in buzzing about their upcoming movies, the question arise, how to attract today’s hi-tech folks to turn their heads towards your movie script amongst a wide genre of movies. With globalisation hitting at every corner of the world, the competition within the film industry has amplified several times. With regional and international cinemas giving tough competition to both Bollywood and Hollywood industry, the film fraternity needs to devise some [...]

DigiLens

DigiLens raises $22 million to make ‘eyeglass-thin’ augmented reality displays

DigiLens has raised $22 million to create “eyeglass-thin” AR displays for motorcycle helmets, car windshields, AR smartglasses and other innovations. CEO Jonathan Waldern said in an interview, “We enable a massive reduction in size and form factor. This funding allows us to expand our scope to focus on the next areas.” DigiLens plans to use strategic relationships with investors like Sony, Foxconn and Panasonic to bring to market several AR displays and sensors for enterprise, consumer and transportation applications that [...]

Google Moves Into Augmented Reality Shopping

Google, BMW and Gap Moving into Augmented Reality Shopping

BMW is testing a new app that would create a virtual showroom displaying its i3 and i8 vehicles on a smartphone screen, while Gap shoppers would be able to “try on” clothes using a virtual avatar. Google made the announcement at CES, hinting at a broader goal to merge the Tango app's room mapping capabilities with a broader goal of facilitating commerce. Google is rolling out a real world application for its most ambitious virtual reality effort: letting shoppers see what they [...]

Augmented reality is the future of design

Augmented reality is the future of design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable technology (e.g.Google Glass) – and considering the millions who’ve opted for Lasik, it’s hard to imagine people embracing a constant need to wear special [...]

Apple Testing Augmented Reality Glasses

"We are high on Augmented Reality for the long run," Tim Cook said. Apple launched its September 2016 event with Tim Cook playing "Carpool Karaoke" with James Corden and Pharrell Williams: According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes. If [...]

3rockAR

Apple Wins Patent For Augmented Reality Mapping System For iPhone

We've known for quite a while that Apple has been working hard on implementing augmented reality features into their products. This morning, Apple has finally been granted patent for "Augmented reality maps".   As published by the U.S. Patent and Trademark Office, Apple's U.S. Patent No. 9,488,488 for "Augmented reality maps" describes a mapping app capable of tapping into iPhone's advanced sensor suite to present users with real-time augmented views of their surrounding environment. The patent (acquired from Flyby Media Inc. Regents of [...]

Augmented Reality in Entertainment Industry

Augmented Reality In Entertainment Industry

Augmented reality. The words conjure thoughts of science fiction and video games. But this science fictional technology is now reality and has applications that span far beyond the video game industry. Magic Leap, an augmented reality company that received $542 million from Google, recently released a video, which showcased its technology in an ordinary real-life venue. The company’s website features a miniature elephant realistically moving around on the palms of a person’s hands. The setting of the footage is an office, [...]

Pokemon GO and future of Augmented Reality

The Pokemon Go Effect: AR Is Set To Conquer Professional World

After the massive success of Pokemon Go, augmented reality concept is set to be applied in industrial settings as well. It's no secret that factories and all kinds of big industrial machines are getting more and more automated amid the rise of the Internet of Things (IoT). Pokémon Go was everywhere this past summer. The game's famous Pokémon critters virtually swarmed cities and landscapes across the world, using geographic localisation technology to position players and the Pokémon, which appear on the screen, with [...]