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Apple Wins Patent For Augmented Reality Mapping System For iPhone

We've known for quite a while that Apple has been working hard on implementing augmented reality features into their products. This morning, Apple has finally been granted patent for "Augmented reality maps".   As published by the U.S. Patent and Trademark Office, Apple's U.S. Patent No. 9,488,488 for "Augmented reality maps" describes a mapping app capable of tapping into iPhone's advanced sensor suite to present users with real-time augmented views of their surrounding environment. The patent (acquired from Flyby Media Inc. Regents of [...]

Augmented Reality in Entertainment Industry

Augmented Reality In Entertainment Industry

Augmented reality. The words conjure thoughts of science fiction and video games. But this science fictional technology is now reality and has applications that span far beyond the video game industry. Magic Leap, an augmented reality company that received $542 million from Google, recently released a video, which showcased its technology in an ordinary real-life venue. The company’s website features a miniature elephant realistically moving around on the palms of a person’s hands. The setting of the footage is an office, [...]

Pokemon GO and future of Augmented Reality

The Pokemon Go Effect: AR Is Set To Conquer Professional World

After the massive success of Pokemon Go, augmented reality concept is set to be applied in industrial settings as well. It's no secret that factories and all kinds of big industrial machines are getting more and more automated amid the rise of the Internet of Things (IoT). Pokémon Go was everywhere this past summer. The game's famous Pokémon critters virtually swarmed cities and landscapes across the world, using geographic localisation technology to position players and the Pokémon, which appear on the screen, with [...]

Will Hyper Reality Dehuminize Society

Will Keiichi Matsuda’s Hyper-Reality Ever Become Our Future?

Provocative, kaleidoscopic, cybernetic game, noisy - those are only a few words that can explain Keiichi Matsuda's Hyper-Reality video. It shows the frightening prediction of our future, which will be offering amazing possibilities but also controlling the way we understand the world. However, this will never happen.   Hyperreality is a special kind of social reality in which a reality is created or simulated from models, or defined by reference to models – a reality generated from ideas. Keiichi works as an independent design consultant [...]

Augmented reality in retail industry

Augmented Reality In Retail Industry

The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers are having to think of new and innovative ways in which they can capture customer attention. Virtual reality (VR), along with its sister technology augmented reality (AR), offers retailers the opportunity to transform how people shop. One customer might try on shirts [...]

Augmented Reality in Military

Augmented Reality In Military

Military operations are becoming increasingly diverse in their nature. To cope with new and more demanding tasks, the military has researched new tools for use during operations and during training for these operations. Augmented reality is becoming one of them. Over the last 30 years, Hollywood has shown moviegoers the potential of augmented reality in military operations. From 1986’s “Top Gun” to 2009’s “Avatar” to today’s role-playing games like Call of Duty, a new generation has grown up with a [...]

Augmented Reality In Healthcare

Augmented Reality In Healthcare Industry

The medical vertical has one of the most important and practical applications of AR and VR such as helping doctors to conduct surgeries effectively, improving fitness, and teaching complex subjects to medical students. According to a recent study from IndustryARC, the global market value of Augmented Reality and Virtual Reality was around $1.2 Billion in 2014, where “Dental Simulator” based on virtual reality is the dominant segment among healthcare applications, generating revenue of $223 million in 2014. Dental stimulator provides [...]

Augmented Reality in training and education

Augmented Reality And Its Uses: Education And Training

There are many different ways for people to be educated and trained with regard to specific information and skills they need. These methods include classroom lectures with textbooks, computers, handheld devices, and other electronic appliances. But what if you consider augmented reality as one of them?  Augmented reality, while not necessarily a new technology, is becoming more well-known and gaining some momentum in medical education through Google Glass and Microsoft’s HoloLens. Not only can augmented reality aid in student education, [...]

Tim Cook Augmented Reality

Tim Cook: Augmented Reality Is The Future

Apple's CEO Tim Cook seems to have taken a very special liking upon the Augmented Reality technology. During his speech at tech conference in Utah, he said that AR will be even bigger than Virtual Reality!  This weekend, Cook said that it will take some time for AR to become “acceptable.” But once that happens, AR experiences will be an integral part of our daily lives, comparing the emerging technology to the iPhone and eating three meals a day. During a talk [...]

Augmented Reality Advertising Campaign

How Augmented Reality Advertising Campaign Can Grow Your Business?

Even though Augmented Reality is still perceived as more of gaming technology, there are a number of ways to incorporate it into your marketing campaign. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location. Take a moment to remember your work life before cellphones. You had to be physically at your desk to take customer calls or answer inquiries. The turnaround time for returning messages was measured in hours, even [...]