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Jon Favreau Hollywod Sign

Jon Favreau delves into virtual reality for movies

Jon Favreau, one of the most successful directors in Hollywood, behind such films as Iron Man and The Jungle Book, is spearheading the way in exploring the unique storytelling aspects of virtual reality. His latest project called "Gnomes and Goblins" is a brief interactive 360 degree scene currently available on the HTC Vive and very soon for Oculus Rift. Clearly both VR and AR have massive potential in every aspect of life as we know it, from gaming to military and [...]

Shazam app augmented reality

Shazam boosts it’s music recognition app with augmented reality for brands

Shazam, the music recognition app has launched a new AR feature for brands, artists and users globally. Shazam, founded in 2000, allows users to identify songs that are playing in the background by tapping a button on their app. However it has branched in to several other areas including TV, and has recently announced it's billionth app download overall. In 2015, Shazam announced new visual recognition features, moving beyond its audio roots to allow users to scan things like magazines, posters, and packaging that creates [...]

iPhone

Will the iPhone 8 use augmented reality technology?

iPhone's are a living legend in the tech world lets be honest, however there are potential hints that the iPhone 8 will potentially have augmented reality features, with some sources hinting that Apple have 1000 engineers working on the system. The online rumour mill has been buzzing for weeks with the possibility that Apple's newest iPhone could have augmented reality technology, in a note shared with Business Insider experts have revealed that the firm may have up to 1000 engineers working [...]

GDC 2017 wireless virtual reality

GDC 2017 virtual reality cords are cut!

GDC (Game Developers Conference) is where the freshest and most exciting tech gets showcased. There has been a virtual reality presence at previous GDC's of course, however at this particular convention there was a change in the air, and certainly there was one aspect of VR that really dominated at GDC 2017, and that was that the technology has broken free, and now it has done this is there any turning back? For gamers the fact that VR tethered them to [...]

ar tech business forecast

Worldwide spending on VR and AR is forecast to boom in 2017

AR and VR is still a new technology and although they are still finding their feet in the mainstream tech market, a new update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC) forecasts worldwide revenues for the augmented reality and virtual reality (AR/VR) market to reach $13.9 billion in 2017. "AR and VR headsets get most of the media attention right now, but the hardware is only as good as the software [...]

Daydream Labs

Google is turning new mixed reality headsets invisible, kind of?

Let's be honest if you have ever watched someone wear and use a VR headset, you know how odd they can look, however Google is looking at a new mixed reality tech that removes the headset from a virtual reality experience so that spectators can actually see the wearers' facial expressions in real time. The technology, developed by Google Research and Google Daydream Labs, uses a combination of machine learning, 3D computer vision and advanced rendering techniques to "remove" clunky [...]

YouTube adverts

YouTube is dropping its unskippable 30 second adverts

YouTube is to ditch the 30 second 'unskippable' adverts in 2018, Google has confirmed to the BBC's Newsround programme. We have all been there, the "must watch" video that you are dying to see on YouTube, but have to frustratingly wait for 30 seconds while you are forced to watch an advert, well not for much longer. One media agency said the move reflected the difference between online video and linear television services. "The 30-second ad is a legacy from TV times," [...]

Augmented reality for business
Augmented reality for business

Benefits of using augmented reality for business

Augmented reality brings a massive benefit to business. From a science fiction type phenomenon to a real usable technology, and although the technology could be considered to still be in it's infancy AR is booming and is finding new applications in every walk of life, especially bringing potentially huge benefits to your business. AR is changing the shape of commerce thoroughly. The core advantage for business in augmented reality development for smartphones and tablets is that the hardware is available, and [...]

marketing meeting

Augmented reality is beneficial in marketing

Augmented reality is a viable marketing tool for companies as the possibilities of the technology can bring massive benefits. The concept of AR may be lost on some marketing teams, however the appeal and advantages it can offer to business is plain to see. For example with augmented reality mixed in to your businesses' marketing plan you can bring a unique spin and create something that your clients will have never seen or indeed experienced before, furthermore the opportunity to fully [...]

mixed reality

Do you want a trip in to a mixed reality environment?

What is mixed reality? How does it differ from virtual reality and augmented reality? Or is it the same thing? Mixed reality (MR) is where the real and virtual world merges, producing new environments and where physical and digital objects can co-exist and interact in real time, however it does not take place only in the physical or virtual world and is a mix of reality and virtual reality which encompasses both augmented reality and augmented virtuality, essentially combining the [...]