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The Secrets of B2B Advertising

B2B (business to business) advertising requires a different approach. The business buyer is sophisticated, understands your product or service better than you do. He wants or needs to buy products or services to help their company stay profitable, competitive, and successful. However, there is one essential thing to remember when planning your ad campaign: Regardless of whether you’re targeting an enterprise or an early-stage startup, each and every business comprises individuals. In the end, we’re all human, we’re all consumers, and we all buy [...]

Psychology in Advertising

The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. Here are a few tips and tricks for using psychology to your own marketing campaign’s advantage: Run emotional ideas Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits–which often have a psychological component–generally outsell [...]

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Why is Market Research Important for your Business?

Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. Market research while daunting and can be a lot of work it also provides many benefits. It takes the guesswork out of marketing and gives you data that you can use to [...]

emotional vs rational appeal in advertising 3rockar

Rational vs. Emotional Appeal in Advertising

Adverts are designed to appeal and to inform the consumers about your company, product or service. In order to make the advertisement effective, marketers often use either rational or emotional approach. Ideally, we should be implementing both. Everyone likes to think they make well researched and informed purchasing decisions the majority of the time. And we know, this isn't true. That's not to say the consumers make irrational decisions - some purchases require more thought and consideration. When our emotional desires begin to shift [...]

keep your adverts simple 3rockar

KISS your advertising goodbye

Successful adverts have simple outcomes. Either they are to increase brand awareness or to sell a product or service. Sounds almost too simple right? Well it is, and that is the beauty of a great advert, they should not be overly complicated or too intellectual. To paraphrase the advertising genius of David Ogilvy "creative does not pay the bills" So many brands, companies and even agencies try to overcomplicate their adverts and the outcome and the overall message just gets lost. Which is why you should [...]

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Augmented Reality Showroom Future

Online shopping is bigger than ever. The case is that technologies continue to reshape modern retail, and customers become more demanding and tech-savvy, adding more pain points to retailers’ plans and strategies. That causes retailers to change their approach in order to reach more customers. Knowing customers’ actual needs is not enough nowadays - business owners have to predict customers’ wishes and upcoming trends. And that's where the augmented reality showrooms are set to kill customer experience. Augmented Reality is a powerful tool to [...]

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Sell More by Being Specific in Your Adverts

Platitudes and loose statements do not leave an impression on our understanding and perception at all. Generalities without a factual base suggest a tendency to exaggerate the mindless truth. By saying "best in the world" or "best prices ever" you achieve nothing more than your audience becoming very skeptical about your product or service. There is, however, a fine line between a lie and a specific claim. Advertising is a science that has for itself no sense for lies – people respect the [...]

social_selling

The Importance of Social Selling

You've heard of social media marketing, right? But have you heard of social selling? Do you know what it is? It's not the same as social media marketing or social media advertising. It's using the social media platforms to connect, network, build a relationship and reach your sales goals with your target audience. As Hootsuite explains it: "It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind, so you’re the natural first point of contact when a [...]

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Why Email Marketing Works

Is email marketing part of your marketing strategy? If you're just about to say no, let me tell you something that will make you realise what you are missing out on. According to research conducted by the Radicati Group, more than 210 million emails are sent every day, including those that fall foul of the spam filter. When done well, email marketing has arguably the best return on investment out of other forms of digital marketing. Why? Let's talk about the benefits. Targetting EM gives you an option [...]

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Are You Advertising Online? You Should Be!

Is your business taking advantage of the consistent growth in digital marketing? Many people wonder if online advertising is really worth the hype. It is. It's true that it might not be suitable for your product or service, however, you should never rule it out completely - and here's why:   Image Credit: Smart Insights    Digital marketing has opened up not only a better way to bring traffic to your business. It also gives us a new approach to build the brand awareness and consumer [...]