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social media marketing mistakes to avoid 3rockar

Social media marketing mistakes to avoid

I hope that by now, you are aware of the opportunities social media marketing can offer your business. If not, you're probably not using it either at all, or it doesn't show any results. Which means you're not doing it right. With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. Let's talk about the most common social media mistakes that could be sabotaging your results: Marketing without a strategy Like with [...]

why is it important to test your advertising 3rockar

Why is it important to test your advertising

How do you determine if your advertising efforts are effective? By simply testing it. You see, advertising is art. However, it should not be used merely because they are interesting or grab attention. You and your colleagues might love the design, but it needs to sell. Different approaches work for different audience groups. Your approach also depends on the purpose of your advertising campaign. Are you announcing a new product? Or raising brand awareness? There's one more thing to keep in mind: ads are expensive. Advertising can [...]

3rock AR Augmented Reality Advertising Company

How Augmented Reality Advertising Benefits Your Brand

From the science fiction stories, the augmented reality phenomenon has turned into technology, which finds its application in everyday life. The transformation occurred just over the past few years. The future is already here, and it is virtual. The AR term has several definition gradations, but the essential is that it combines data from a physical world to the one that was created with digital tools. Thus, the user sees the reality that is overlaid with suitable computer-generated information. It [...]

secret of b2b advertising 3rockar

The Secrets of B2B Advertising

B2B (business to business) advertising requires a different approach. The business buyer is sophisticated, understands your product or service better than you do. He wants or needs to buy products or services to help their company stay profitable, competitive, and successful. However, there is one essential thing to remember when planning your ad campaign: Regardless of whether you’re targeting an enterprise or an early-stage startup, each and every business comprises individuals. In the end, we’re all human, we’re all consumers, and we all buy [...]

Psychology in Advertising

The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. Here are a few tips and tricks for using psychology to your own marketing campaign’s advantage: Run emotional ideas Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits–which often have a psychological component–generally outsell [...]

market_research_importance_3rockar

Why is Market Research Important for your Business?

Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. Market research while daunting and can be a lot of work it also provides many benefits. It takes the guesswork out of marketing and gives you data that you can use to [...]

emotional vs rational appeal in advertising 3rockar

Rational vs. Emotional Appeal in Advertising

Adverts are designed to appeal and to inform the consumers about your company, product or service. In order to make the advertisement effective, marketers often use either rational or emotional approach. Ideally, we should be implementing both. Everyone likes to think they make well researched and informed purchasing decisions the majority of the time. And we know, this isn't true. That's not to say the consumers make irrational decisions - some purchases require more thought and consideration. When our emotional desires begin to shift [...]

keep your adverts simple 3rockar

KISS your advertising goodbye

Successful adverts have simple outcomes. Either they are to increase brand awareness or to sell a product or service. Sounds almost too simple right? Well it is, and that is the beauty of a great advert, they should not be overly complicated or too intellectual. To paraphrase the advertising genius of David Ogilvy "creative does not pay the bills" So many brands, companies and even agencies try to overcomplicate their adverts and the outcome and the overall message just gets lost. Which is why you should [...]

augmented-reality-showroom-ferrari

Augmented Reality Showroom Future

Online shopping is bigger than ever. The case is that technologies continue to reshape modern retail, and customers become more demanding and tech-savvy, adding more pain points to retailers’ plans and strategies. That causes retailers to change their approach in order to reach more customers. Knowing customers’ actual needs is not enough nowadays - business owners have to predict customers’ wishes and upcoming trends. And that's where the augmented reality showrooms are set to kill customer experience. Augmented Reality is a powerful tool to [...]

specific_advertising

Sell More by Being Specific in Your Adverts

Platitudes and loose statements do not leave an impression on our understanding and perception at all. Generalities without a factual base suggest a tendency to exaggerate the mindless truth. By saying "best in the world" or "best prices ever" you achieve nothing more than your audience becoming very skeptical about your product or service. There is, however, a fine line between a lie and a specific claim. Advertising is a science that has for itself no sense for lies – people respect the [...]