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Chrome Ad Blocker Is Here: Is It End To An Era?

Chrome Ad Blocker Is Here: Is The End Of An Era?

It's official: Google Chrome no longer displays some of most intrusive types of ads. On Thursday, Google Chrome enabled a built-in feature that will block ads on websites that engage in an extremely annoying behaviour, such as automatically playing sound, or displaying ads that can't be dismissed until a certain amount of time has passed. Google is basically blacklisting sites that violate specific guidelines and then trying to filter all ads that appear on those sites, not just the particularly annoying ones. “A big source of [...]

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising can make your consumer's buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn't until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this year!> And in 2018, AR advertising finally offers a format that can evoke the true nature and experience of the game in an ad experience. Various companies have [...]

Mobile Marketing: What is it & why does it matter so much? 3RockAR Blog

Mobile Marketing: What is it & why does it matter so much?

Mobile marketing is getting hotter every day. Average smartphone conversion rates are yo 64% compared to the average desktop conversion rates for e-commerce alone. Mobile marketing is the art of marketing your business to mobile phone users by using apps, e-mails, websites and texts. Everything that can be done on a desktop computer is now available your smartphone. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. If you think about it: [...]

evolution advertising

The Evolution of Advertising

The evolution of advertising, or should that actually be the revolution? Let's look at what advertising is first, shall we? The simple definition of advertising: "A form of communication used to persuade an audience to take some action" Now, adverts have been around for centuries and the audience has usually involved those who either listen, watch or read and then (hopefully) taken the action that the advertiser wanted. We could argue that cave drawings from the time's of the dinosaurs were a primitive form [...]

Customer service, how personal is your brand with it? | 3RockAR

Customer service, how personal is your brand with it?

Customer service can truly make your business. Or, an exceptional and PERSONAL customer support I should say. Whether your business is conducted online or the real world, you should make it personal. A business cannot exist without its customers, and this is why companies should be focusing on how to win new customers and perhaps more importantly, retain existing customers. You want your customers to feel involved and treated as an individual - not a part of a larger group. And while it [...]

Augmented Reality advertising

How Augmented Reality can enhance your brand’s story telling

Augmented Reality advertising... ...should it be a part of your next brand campaign? While the technology itself isn't exactly a novelty anymore, more and more brands invest in AR for their advertising campaigns. Telling a story with Augmented Reality advertising. With a whole raft of competition vying for space in advertising, trying to reach our right target audience is becoming harder in crowded marketplaces, so making sure to stand out from the noise of the competition is critical. The art of "storytelling" for brands [...]

How to write a marketing email that sells | 3RockAR AR Advertising

How to write a marketing email that sells

Email marketing is far from being dead. Despite the rise of social media, people still read emails. And, most importantly, SELL via direct mail. But the key to a successful email marketing lies in the very basic copywriting skills you should apply when creating the campaign. Not how fancy it looks. In fact, a well-written, plain email campaign can achieve same results (if not better!) as a heavily designed piece. So you're probably thinking: what are these mysterious copywriting skills? Headline The headline is [...]

Why you can't afford to ignore Augmented Reality advertising in 2018 3RockAR

Why you can’t afford to ignore Augmented Reality advertising in 2018

If you think that 2017  was massive for augmented reality technology, think again. Forward-thinking brands are using AR in new and novel ways - such as IKEA's app, that shows you how their furniture would look like in your home. But, 2017 was all about headsets. Oculus, Google Glass, Microsoft HoloLens. However, headsets have their limitations. Limitations that don't exist for smartphone users. Limitations that pushed Apple and Google into creating smartphone-based AR. And since smartphone-based AR are so easily accessible, it was only [...]

Five components to get your advertising flying | 3RockAR

Five components to get your advertising flying

Let's be honest: it's practically impossible to build your brand without advertising it. Ads is what builds your credibility, allows you to reach out to new customers, makes more sales. These are just the very basic benefits that come from advertising your business. Bottom line: If you don't advertise, no one will know about you. Saying that, what does it take to create a successful ad campaign? There are 5 essential components to great ad. These are: Delivery Method There are many different advertising mediums, such [...]

facebook is changing its algorithm again 3rockar

Facebook is changing its algorithm (again)

Thursday, Facebook CEO Mark Zuckerberg told the New York Times that the social network will revamp its news feed to emphasize “meaningful interaction” between friends and family.   And that is good news. If you're a Facebook users (who isn't these days?), you have noticed that the platform now prioritises engagement (and monopolising users’ attention) above almost all other considerations. While this update has helped propel the company’s revenue to record highs, hitting about $34 billion last year, FB users are clearly unhappy. “We built Facebook to [...]