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loyal brand

Is your customer loyal to your brand? How do you make them be loyal to you?

Is your customer loyal to your brand? What is brand loyalty anyway? And how do you achieve it? The definition of brand loyalty is; "The tendency of consumers to continue to purchase the same goods or services, rather than buying competitors" Customers who are loyal to a brand, will not go elsewhere, they will buy consistently from you, regardless of price and convenience. There are many different ways of building your brand, marketing it and advertising that you can use to achieve this. Building and keeping [...]

fundamentals of advertising

The fundamentals of advertising, what simple steps should you take?

What are the fundamentals of advertising? The basics of a good advertising campaign are pretty simple and can be broken down into 5 sections. Section 1 Grab attention You want your advertising campaign to stand out from all the noise, you want it to be different. A good advert should connect and engage with people on an emotional level, the best adverts are far more than just informative and educational. They should trigger an emotional response with your target customer immediately. Section 2 Show people an advantage You [...]

discovery channel

Discovery Channel Mall of Africa augmented reality advertising campaign

We were excited to work with The Discovery Channel South Africa, creating an augmented reality campaign for the launch of the Mall of Africa. You can check out the video on their Facebook page below. As we have mentioned previously. Creating an advertising campaign that resonates with your target audience is crucial to the success of the campaign. Find your perfect customer. Solve their problem. Make your campaign stand out from the crowd. How could you be using augmented reality to enhance your advertising, making sure [...]

customer profile

Know your ideal customer? Great, now build a customer profile

So you have got your customer avatar (if not click here) now it is time to build your ideal customer profile. When creating advertising campaigns it is super important to know who you are advertising too. It is always helpful to create a comprehensive customer profile. Right down to what they are wearing. No seriously. Okay so first up you know who you want as your client, now you need to create them in your mind. To create a great advertising campaign you have to [...]

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

small business brand

Small business? Brand it strongly! A brand is more than just a logo….

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 brands make you feel? What do they make you think? I imagine when you think of Apple, then you picture cool, "hipsters" sat around sipping iced mochachocachinos (are they a [...]

business ad campaign

Does your business ad campaign fail? So do ours! Occasionally

Did your business ad campaign fail? You're not alone. But at least you are advertising. Without advertising your brand how do people know you even exist? To quote the late, great advertising heavyweight Leo Burnett; "Good advertising does not just circulate information. It penetrates the public mind with desires and belief". Read that quote again, and let it sink in. Does your business ad campaign penetrate the public mind with desires and belief? How many adverts go ignored? In this day and age, how do you ignite your [...]

AR advertising agency

Being a small AR advertising agency, we need to pack a punch

We are a small AR advertising agency, we know this. There are much bigger agencies out there. But size is not everything. Knowing what works to enhance your brand does. Making sure that your business advertising campaign stands out far outweighs having boardrooms, hundreds of staff and big executive leather chairs. We create AR advertising that works to grow your brand and enhance your identity. However, it is easy for us to say that. because we are that small AR advertising agency. The underdog? Maybe. But we bite, [...]

business advertising

Business advertising, why bother? We ignore it all don’t we?

Business advertising. Why bother? "Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but no-one else does". Stuart H. Britt That quote sums it up so well. Think about it, advertising is everywhere. When was the last time you didn't see an advert? Advertising is everywhere It's just we do our best to ignore it, I know I do. So why should your business be advertising if all we do is try to ignore it? Yes of course adverts [...]

company brand

Growing your company brand

Your company brand is mega vital. It is your identity to your customers. But what does having a good company brand mean? And how do you get it? People buy from companies that they trust, they respect them and they invest not only money in them but their valuable time. So does your company identity fit? Is it giving out the right message to your prospective clients and customers? By using a tailored augmented reality advertising package can really enhance your brand and identity. As [...]