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Gorillaz- Humans Augmented Reality App

Gorillaz release second Augmented Reality app

A couple weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app for iOS or Android. The Gorillaz's new album, 'Humanz', will be released on April 28. How do you feel about the color magenta? If you’re a [...]

augmented reality in the financial sector

Augmented reality in the financial sector

A number of institutions are already using augmented reality in the financial sector, adopting the technology to further digitise the industry. Several banks around the globe have created AR apps and augmented reality in the financial sector is increasing. Halifax in the UK offers a 'home finder' app enabling users to view and get data on houses for sale as they pass them, The Commonwealth Bank of Australia also has a similar app, utilising similar AR technology. Augmented reality technology is also used [...]

augmented reality in retail

Augmented reality in retail

Augmented reality in retail is disrupting the retail industry! Reformation is a sustainable fashion brand, and its new store in San Francisco has taken advantage of augmented reality technology. As soon as you walk in you notice there is no till, and only one size of each clothing item on display, but what there is is touchscreens and lots of them! Bree Richmond, Reformation's Vice President of Retail, told NBC News that Yael Aflalo, the CEO of Reformation, has been working on [...]

Gorillaz augmented reality app

Gorillaz augmented reality app

Ok all I have done this morning is play around with the new Gorillaz augmented reality app, yes Gorillaz have an augmented reality app! Gorillaz is one of my favourite bands of all time, and I can not wait until the release of Humanz on April 28th. They are everywhere at the minute, and this new mobile app is just epic. Making use of augmented reality technology the app superimposes elements from their recent music videos into your surroundings, just point your [...]

what do marketing teams need to know about augmented reality?

What do marketing teams need to know about augmented reality?

So exactly what do marketing teams need to know about augmented reality? Augmented reality (AR) has piqued marketing teams interests for a while, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. AR enhances the physical environment by overlaying virtual elements such as information or images. Imagine your prospective client being able to see how their sofa would fit in their living room before [...]

Augmented reality is an efficient tool for the workplace

Augmented reality is an efficient tool for the workplace

Both augmented and virtual reality are firmly rooted in the gaming and entertainment industries, having burst on the scene a few years ago, however as we know augmented reality is an efficient tool for the workplace. AR and VR technology have stepped out of the gaming shadows and into the business arena, from music to manufacturing the technology can help users across multiple sectors to visualise data and instructions that overlay their physical environment, and experience interactive and immersive environments to [...]

what is augmented reality

What is augmented reality? Back to basics!

What is augmented reality is a question we get asked a lot, so in this blog post we are going back to basics. Welcome to augmented reality 101. In a nutshell augmented reality (AR) is the integration of digital information with a user's environment in real time. Unlike virtual reality (VR), which creates a totally artificial environment, AR uses the existing environment and overlays new digital information on top of it. AR essentially is a live direct or indirect view of a physical [...]

meitu is adding augmented reality filters to its selfie app

Meitu is adding augmented reality filters to its selfie app

We all love to take a selfie right? And we all want to look as beautiful as possible in them, well now the popular beauty app company Meitu is adding augmented reality filters to its selfie app, BeautyPlus for Android and IOS users. According to online reports, apps from Meitu have been installed on over 1.1 billion unique devices and are used by more than 450 million monthly active users, that is an amazing amount of beauty! BeautyPlus is Meitu's flagship beauty app [...]