Author - 3rockAR Team

3rockAR Augmented Reality Advertising Company

Augmented Reality Is Changing The Future Of Advertising

Augmented reality will allow us to do some pretty cool stuff while interacting with the world around us. It will also allow advertisers to put ads literally everywhere. Imagine this: you're wondering around the airport, trying to find out the details of your flight and the screen suddenly breaks into pieces or shows flights to places like Hogwarts, Mordor, Gotham City, Atlantis, Narnia and so on... What do you do? You have just experienced an Augmented Reality advertising campaign. Leveraging stunt-like experiences such [...]

Sword of Damocles

The next step in technology: Augmented Reality

Reality isn't what is used to be. With increasingly powerful technologies, the virtual scene generated by the computer is designed to enhance the user's sensory perception of the virtual world they are seeing or interacting with. Like most technologies that eventually reach a mass market, augmented reality (or AR), has been gestating in university labs, as well as small companies focused on gaming and vertical applications, for nearly half a century. In 1968, Ivan Sutherland and David Evans began working together [...]