Author - 3rockAR Team

apple augmented reality glasses

Apple is reportedly stepping up it’s development of augmented reality glasses

Apple is reportedly "stepping up its efforts" in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product. There have been plenty of rumours on Apple using augmented reality technology in the new iPhone. The new buzz is that the company has put AR technology above it's self-driving car initiative, Project Titan as it's next big priority, after the newest version of the iPhone. Tim Cook the Chief [...]

Strange Beasts film

This sci-fi short film shows augmented reality in a scary light

As filmmakers push the boundaries of what can happen on the big (and small) screen, this new short film funded, directed and written by Magali Barbé shows augmented reality in a frankly scary light. Entitled Strange Beasts, the film starts off unassuming enough, seemingly an advertorial for a new item of augmented reality tech that allows users to replace their pets with virtual ones. But things soon take a turn for the worse as the boundary of what is real and what [...]

Amazon furniture

Is Amazon considering augmented reality furniture and appliacance stores?

Amazon is considering having augmented reality furniture stores according to sources from the New York Times, they state that the online retail giant is 'exploring' the idea of utilising augmented reality so users can visualise how the items would appear in their own homes before pushing the button on the purchase. Although this is, at the minute at least, speculation, Amazon has already started rolling out physical stores, currently having five bricks and mortar shops with their Amazon Books in [...]

augmented reality is changing manufacturing

Augmented reality is changing manufacturing

Augmented reality is changing manufacturing across the world. From aerospace to automotives, augmented reality is not only increasingly being used on the factory floor, it´s revolutionising it as it can overlay virtual reality over actual objects, providing all the necessary data an operative  needs to make an assessment or perform a task. As well as operational efficiency, augmented and virtual reality are also streamlining the manufacturing design phase. At Lockheed Martin, a global security and aerospace company, technicians can wear augmented reality [...]

flying drones with augmented reality

Flying drones with augmented reality?

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and individuals make use of them in both consumer and industrial fields. However, with the increase in the use of drones the has also had to be [...]

iPhone 8 augmented reality Siri
iPhone 8 Siri augmented reality
iPhone 8 navigation augmented reality Siri

Concept images imagine Apple’s iPhone 8 with gorgeous Siri based augmented reality

Hungarian designer Gabor Balogh has released a set of concept renders of how the new Apple iPhone 8 could possibly use augmented reality technology to let Siri connect with the real world. By the looks of these renders the iPhone would display a translucent version of whatever the rear facing camera is pointed at and holding down a 'virtual home button' makes the view clear allowing the user to issue commands to Siri based on what they see. As an example, [...]

augmented reality wayray

Alibaba puts $18 million into augmented reality car nav startup WayRay

Alibaba has led an $18 million funding round in to WayRay, a company based in Switzerland which is an augmented reality car navigation startup, just one day after Intel purchased Mobileye, a driverless car technology. Vitaly Ponomarev the company founder and CEO said in a statement “At the moment, WayRay is the world’s only developer that integrates augmented reality systems into cars, it gives us an advantage over traditional HUDs and provides the opportunity to collaborate with the largest global [...]

augmented reality remote technical support

Augmented reality is changing the shape of remote technical support

Augmented reality really does have the potential to change the landscape of remote technical support. The essence of technical support comes in when there is a problem in the consumers reality, something isn't working, either a physical product such as a computer, TV or smartphone or a service such as a business consumer losing WiFi connectivity in the office. Or another example is the installation and setup of services and devices such as when you get a new router delivered, and it [...]

fit vr

How one guy got fit and lost over 50 pounds playing a VR game

Fit and gaming aren't usually words that go hand in hand, and fitness is not usually the most advertised use for virtual reality, however Telltale's Job Stauffer says VR saved his life in an interview with PC Gamer. Obviously there is no overnight cure for weight loss and no one can claim that VR is a miracle cure, however VR is certainly beneficial to the health and fitness industry. Mr. Stauffer does not put his successful weight loss not only down [...]