Author - 3rockAR Team

augmented-reality-showroom-ferrari

Augmented Reality Showroom Future

Online shopping is bigger than ever. The case is that technologies continue to reshape modern retail, and customers become more demanding and tech-savvy, adding more pain points to retailers’ plans and strategies. That causes retailers to change their approach in order to reach more customers. Knowing customers’ actual needs is not enough nowadays - business owners have to predict customers’ wishes and upcoming trends. And that's where the augmented reality showrooms are set to kill customer experience. Augmented Reality is a powerful tool to [...]

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Sell More by Being Specific in Your Adverts

Platitudes and loose statements do not leave an impression on our understanding and perception at all. Generalities without a factual base suggest a tendency to exaggerate the mindless truth. By saying "best in the world" or "best prices ever" you achieve nothing more than your audience becoming very skeptical about your product or service. There is, however, a fine line between a lie and a specific claim. Advertising is a science that has for itself no sense for lies – people respect the [...]

social_selling

The Importance of Social Selling

You've heard of social media marketing, right? But have you heard of social selling? Do you know what it is? It's not the same as social media marketing or social media advertising. It's using the social media platforms to connect, network, build a relationship and reach your sales goals with your target audience. As Hootsuite explains it: "It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind, so you’re the natural first point of contact when a [...]

why_email_marketing_works

Why Email Marketing Works

Is email marketing part of your marketing strategy? If you're just about to say no, let me tell you something that will make you realise what you are missing out on. According to research conducted by the Radicati Group, more than 210 million emails are sent every day, including those that fall foul of the spam filter. When done well, email marketing has arguably the best return on investment out of other forms of digital marketing. Why? Let's talk about the benefits. Targetting EM gives you an option [...]

advertising_online_3rockar

Are You Advertising Online? You Should Be!

Is your business taking advantage of the consistent growth in digital marketing? Many people wonder if online advertising is really worth the hype. It is. It's true that it might not be suitable for your product or service, however, you should never rule it out completely - and here's why:   Image Credit: Smart Insights    Digital marketing has opened up not only a better way to bring traffic to your business. It also gives us a new approach to build the brand awareness and consumer [...]

tips-for-effective-advertising

Top Tips for Effective Advertising

Advertising is what keeps your business going. Or should I say - effective advertising is what keeps your business going. Are you in the position where you feel like you're wasting your efforts on ad campaigns that don't work? Do you feel like giving up on advertising your brand altogether because you can't see any results despite of increasing the budget over and over again? Don't. If you don't advertise your product or service, no one will know about out (I'll keep on saying that!). Advertising [...]

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Marketing Plan or Marketing Strategy: The Difference

Although marketing strategy and marketing plan sound like they're the same thing, they are not. They are, however, both equally important to your business. How is a marketing strategy different from a marketing plan?   The marketing strategy answers the questions of when, where and how you should complete. You use your marketing strategy to establish the goals of marketing and find out who your customer avatar is.  Your company’s business objectives must drive your marketing objectives. As your business evolves, so should your [...]

grow-sales-with-augmented-reality

How To Boost Your Sales with Augmented Reality

Global augmented reality market gains are projected to top $133.8 billion by 2021. The sales, manufacturing, and retail sectors are all seeing increased growth in AR spending and may even surpass consumer spending by 2021. The question is, how augmented reality technology can be used to grow your sales? Although the AR technology is said to be still in its infancy, it's also clear to see that it is gradually overtaking every aspect of our lives. And, thanks to its simplicity (unlike the Virtual [...]

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How Augmented Reality Builds Better Customer Experience

Creating an exceptional customer experience can set your brand way above your competitors.  A study by White House Office of Consumer Affairs found that 80% of U.S. consumers would pay more money for a products or service to ensure a superior customer experience.    We are all savvy and we want value for our money. With the market full of brands offering the same products or services, of course, we will choose one with the strongest brand image and customer experience. What does [...]

advertising budget

Most companies almost always throw their advertising budget down the drain

When anyone ever gets asked what their advertising budget is, their eyes glaze over and you can almost see them shake with indecision. The right advertising budget to run a successful ad campaign is a weird beast, and there is no right or wrong answer. What you do with that budget is what counts, and of course, you always want to achieve something from the adverts you run, be it increasing brand awareness or just downright more sales. You need a clearly defined [...]