Author - 3rockAR Team

Facebook Is Bringing AR Ads To The News Feed | 3RockAR

Facebook Is Bringing AR Ads To The News Feed

Facebook announced last week that it will begin implementing augmented reality ads into the News Feed. Soon we'll be able to try products on while scrolling through the News Feed These ads look like normal in-feed ads at first, but they include a “Tap to try it on” option, which opens up the AR capabilities. And of course, if you like the way it looks in AR, you can go ahead and buy the product. One Facebook AR ad test from Michael Kors let people [...]

AOI Variables And Why Do They Matter | 3RockAR AR Advertising

AIO Variables And Why Do They Matter

The first step in any great advertising campaign is knowing your audience. When an advert resonates with the right people it makes it far easier to convert Combine that with the experience that augmented reality advertising combines and you are on to a sure-fire winner So how do you get to know your target audience? One of the ways is understanding AIO variables for your target demographic By defining AIO variables (Activities - Interests - Opinions) we can start to understand what our target [...]

Do You Know Your Own USP? | 3RockAR Augmented Reality Advertising

Do You Know Your Own USP?

A unique selling point (USP) tells your audience why should they choose your brand over the crowd of competition. Without it, you may find it fairly difficult to convince your potential customers to buy your product or service. Which is why getting your USP right is so important. What is USP? A unique selling point is that one benefit or a factor that only you offer and no-one else does in your market - whether that's higher quality, a lower price, a [...]

Marketing Automation: What Is It And Why You Should Have It | 3RockAR

Marketing Automation: What Is It And Why You Should Have It

Marketing Automation is a software designed to make the repetitive marketing activities easier. Why should you invest in it now? "45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance." SHARPSPRING STATE OF MARKETING AUTOMATION FOR AGENCIES” (2017) Marketing Automation (MA) can we extremely helpful in terms of boosting effectiveness and productivity of your marketing efforts. How? By completing some of the workflows for you. These include: Email marketing Landing page creation Cross-channel marketing campaigns [...]

SEO: What Is It And Where To Begin? - 3RockAR Advertising

SEO: What Is It And Where To Begin?

SEO (short for Search Engine Optimisation) is a must-have when it comes to planning your digital marketing strategy. But what exactly is it and more importantly, how does it work? SEO is nothing more than a collection of techniques used to boost your company's website search engine rankings. Search engines utilise their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day. The whole point [...]

Augmented Reality Advertising For Better ROI | 3RockAR Advertising

Augmented Reality Advertising For Better ROI

Augmented Reality advertising can drastically improve your return on investment. Using AR, it’s pretty easy to measure ROI almost immediately. Augmented Reality advertising has a huge potential to change the way we market our brands. If the campaign is executed properly, that is. Whether you're using it to display additional information about your product or service or to enhance customer engagement, AR technology will change the way customers engage with brands in any industry. By connecting the real and digital worlds, Augmented Reality [...]

Marketing Strategy: How To Create It Effectively | 3RockAR

Marketing Strategy: How To Create It Effectively

Marketing strategy is the ultimate game plan for winning and keeping your customers. It's just as vital as your business plan. No doubt you go back to it and tweak when necessary as your company grows. Essentially, it's a growth roadmap for your baby. Same as the marketing strategy - only it applies to sales. Do you know how to create an effective strategy that'll sell? Develop your USP (Unique Selling Point) USP is the differentiating point for your product or service; what makes you different [...]

Augmented Reality Advertising: Get It Right | 3rockAR

Augmented Reality Advertising: Get It Right

Augmented Reality advertising is becoming hugely popular amongst marketers - and for a good reason. But technology itself does not guarantee great ROI. What's great about advertising your product or service using AR technology is that when done right, it WORKS. Any advertising method works when done right. But augmented reality advertising offers more than any other medium. What can you do to make sure it'll work? Don't Forget The Data Just because the technology appeals to most customer groups, doesn't mean that the ad [...]

Augmented Reality Advertising Improves Shopping Experience | 3RockAR

Augmented Reality Advertising Improves Shopping Experience

Augmented Reality Advertising disrupts your customer's buying journey - but in a good way.   AR technology takes the power of suggestion to a whole new level, which is why it’s such a natural fit for advertising. Interactive adverts let your consumers into your world, allowing you to tell your story on a personal level. That, in turn, allows your audience to visualise your product or service as a part of their life. This factor alone transforms their buying experience. By now, you're most likely aware of [...]

Advertising & Behavioural Economics: What Should You Know? 3RockAR

Advertising And Behavioural Economics: What Should You Know?

Advertising could be much more effective once you understand the connection between your customer's behaviour and rational decision making.   Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions. What exactly are they? Back in the day, behavioural economics were referred to as scientific advertising. In the nutshell, it's a creative way to use data about people, and the ultimate execution of using the data takes even [...]