Author - 3rockAR Team

Augmented reality for business
Augmented reality for business

Benefits of using augmented reality for business

Augmented reality brings a massive benefit to business. From a science fiction type phenomenon to a real usable technology, and although the technology could be considered to still be in it's infancy AR is booming and is finding new applications in every walk of life, especially bringing potentially huge benefits to your business. AR is changing the shape of commerce thoroughly. The core advantage for business in augmented reality development for smartphones and tablets is that the hardware is available, and [...]

marketing meeting

Augmented reality is beneficial in marketing

Augmented reality is a viable marketing tool for companies as the possibilities of the technology can bring massive benefits. The concept of AR may be lost on some marketing teams, however the appeal and advantages it can offer to business is plain to see. For example with augmented reality mixed in to your businesses' marketing plan you can bring a unique spin and create something that your clients will have never seen or indeed experienced before, furthermore the opportunity to fully [...]

mixed reality

Do you want a trip in to a mixed reality environment?

What is mixed reality? How does it differ from virtual reality and augmented reality? Or is it the same thing? Mixed reality (MR) is where the real and virtual world merges, producing new environments and where physical and digital objects can co-exist and interact in real time, however it does not take place only in the physical or virtual world and is a mix of reality and virtual reality which encompasses both augmented reality and augmented virtuality, essentially combining the [...]

Virtual Reality Facebook Mark Zuckerburg

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to "poor foot traffic" It could be a difficult situation for Oculus, as the thought behind the demo stations was that the key to selling the tech is to get people to try before they [...]

Google Spotlight Story: “Pearl” Gets Oscar Nomination

If you haven't seen this charming 360-degree short film from Google Spotlight, now is a good time to check it out - it just became the first VR film to be nominated for an Academy Award. Created by Patrick Osborne, the same director behind Disney’s Oscar-nominated short film “Feast,” “Pearl” follows a little girl and her folk musician father as they travel around the country, living out of the family car. Using HTC Vive, viewers can look around the car, [...]

Augmented Reality Films Promotions

Movie Promotions Through Augmented Reality

With movie cast, directors and producers leaving no stone unturned in buzzing about their upcoming movies, the question arise, how to attract today’s hi-tech folks to turn their heads towards your movie script amongst a wide genre of movies. With globalisation hitting at every corner of the world, the competition within the film industry has amplified several times. With regional and international cinemas giving tough competition to both Bollywood and Hollywood industry, the film fraternity needs to devise some [...]

DigiLens

DigiLens raises $22 million to make ‘eyeglass-thin’ augmented reality displays

DigiLens has raised $22 million to create “eyeglass-thin” AR displays for motorcycle helmets, car windshields, AR smartglasses and other innovations. CEO Jonathan Waldern said in an interview, “We enable a massive reduction in size and form factor. This funding allows us to expand our scope to focus on the next areas.” DigiLens plans to use strategic relationships with investors like Sony, Foxconn and Panasonic to bring to market several AR displays and sensors for enterprise, consumer and transportation applications that [...]

Google Moves Into Augmented Reality Shopping

Google, BMW and Gap Moving into Augmented Reality Shopping

BMW is testing a new app that would create a virtual showroom displaying its i3 and i8 vehicles on a smartphone screen, while Gap shoppers would be able to “try on” clothes using a virtual avatar. Google made the announcement at CES, hinting at a broader goal to merge the Tango app's room mapping capabilities with a broader goal of facilitating commerce. Google is rolling out a real world application for its most ambitious virtual reality effort: letting shoppers see what they [...]

Augmented reality is the future of design

Augmented reality is the future of design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable technology (e.g.Google Glass) – and considering the millions who’ve opted for Lasik, it’s hard to imagine people embracing a constant need to wear special [...]

Apple Testing Augmented Reality Glasses

"We are high on Augmented Reality for the long run," Tim Cook said. Apple launched its September 2016 event with Tim Cook playing "Carpool Karaoke" with James Corden and Pharrell Williams: According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes. If [...]