Author - 3rockAR Team

small business brand

Small business? Brand it strongly! A brand is more than just a logo….

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 brands make you feel? What do they make you think? I imagine when you think of Apple, then you picture cool, "hipsters" sat around sipping iced mochachocachinos (are they a [...]

business ad campaign

Does your business ad campaign fail? So do ours! Occasionally

Did your business ad campaign fail? You're not alone. But at least you are advertising. Without advertising your brand how do people know you even exist? To quote the late, great advertising heavyweight Leo Burnett; "Good advertising does not just circulate information. It penetrates the public mind with desires and belief". Read that quote again, and let it sink in. Does your business ad campaign penetrate the public mind with desires and belief? How many adverts go ignored? In this day and age, how do you ignite your [...]

AR advertising agency

Being a small AR advertising agency, we need to pack a punch

We are a small AR advertising agency, we know this. There are much bigger agencies out there. But size is not everything. Knowing what works to enhance your brand does. Making sure that your business advertising campaign stands out far outweighs having boardrooms, hundreds of staff and big executive leather chairs. We create AR advertising that works to grow your brand and enhance your identity. However, it is easy for us to say that. because we are that small AR advertising agency. The underdog? Maybe. But we bite, [...]

business advertising

Business advertising, why bother? We ignore it all don’t we?

Business advertising. Why bother? "Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but no-one else does". Stuart H. Britt That quote sums it up so well. Think about it, advertising is everywhere. When was the last time you didn't see an advert? Advertising is everywhere It's just we do our best to ignore it, I know I do. So why should your business be advertising if all we do is try to ignore it? Yes of course adverts [...]

company brand

Growing your company brand

Your company brand is mega vital. It is your identity to your customers. But what does having a good company brand mean? And how do you get it? People buy from companies that they trust, they respect them and they invest not only money in them but their valuable time. So does your company identity fit? Is it giving out the right message to your prospective clients and customers? By using a tailored augmented reality advertising package can really enhance your brand and identity. As [...]

video marketing

Video marketing is crushing it right now!

Video marketing is huge in 2017, it is absolutely crushing all other forms of marketing. Let's look at some of the stats; 90% of social media users say that product videos are helpful in the decision-making process One-third of all online activity is spent watching a video 92% of people who browse the internet online share videos with others in their social networks Almost 40% of online consumers trust video over text or image ads Nearly all B2B organisations use [...]

hololens_augmented_reality_healthcare_spinal_surgery

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis' AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens by showing precise angles and positions of equipment. The company claims that its system can use 3D tracking with the HoloLens to help accurately find spinal [...]

augmented reality app

Augmented reality app After Ice shows what climate change can do

Visual artist Justin Guraglia has released an augmented reality app entitled After Ice which lets you experience the potential damage that climate change can reap depending on where you are located. Using the geolocation service on your smartphone, After Ice sends you into a future scenario where your location is no longer inhabitable but instead is completely underwater. The augmented reality app uses the most current predictions from NASA to show you how high the sea level will of risen in [...]

President Obama using VR headset in his office White House

Virtual and augmented reality: The future of the workplace

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR technology in the enterprise is growing.  AR headsets and glasses are used in manufacturing, logistics, remote service, retail, medical, and education.  One popular AR application [...]

netflix and chill with augmented reality

Netflix and chill? And augmented reality!

We all yearn for some Netflix and chill action right? What about spicing it up Netflix and chill nights with some augmented reality? Sounds kinky right! Well, it could be a possibility if the rumours are to be believed, Netflix is planning to build an app for Microsofts augmented reality headset, HoloLens. The American based entertainment giant is the leading video streaming service globally. Netflix is searching for a senior Windows software engineer, and in the recent job posting the company mentioned; "A [...]