Augmented reality is beneficial in marketing

marketing meeting

Augmented reality is beneficial in marketing

Augmented reality is a viable marketing tool for companies as the possibilities of the technology can bring massive benefits.

The concept of AR may be lost on some marketing teams, however the appeal and advantages it can offer to business is plain to see.

For example with augmented reality mixed in to your businesses’ marketing plan you can bring a unique spin and create something that your clients will have never seen or indeed experienced before, furthermore the opportunity to fully personalise the users experience to fit in with your brand is critical, creating a highly personalised piece of media for the user which relates specifically to them and your brand, which is far more engaging then a standard picture or video.

As AR is so on trend right now users are more likely to share their experience with their network thus going viral far more rapidly then more conventional marketing practices, and because of the interactivity attributed to AR it creates a viral loop, because it is so high quality but in most cases highly entertaining. The element of fun causes other users to want to create their own version and share it again, thus looping back to the original source.

It is clear to see that augmented reality is now a strong part of many digital pr and marketing strategies now and well in to the future.

To discuss how we at 3rock AR can help you achieve your marketing goals why not drop us an email to hello@3rockar.com

 

 

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