Monthly Archives - October 2017

specific_advertising

Sell More by Being Specific in Your Adverts

Platitudes and loose statements do not leave an impression on our understanding and perception at all. Generalities without a factual base suggest a tendency to exaggerate the mindless truth. By saying "best in the world" or "best prices ever" you achieve nothing more than your audience becoming very skeptical about your product or service. There is, however, a fine line between a lie and a specific claim. Advertising is a science that has for itself no sense for lies – people respect the [...]

social_selling

The Importance of Social Selling

You've heard of social media marketing, right? But have you heard of social selling? Do you know what it is? It's not the same as social media marketing or social media advertising. It's using the social media platforms to connect, network, build a relationship and reach your sales goals with your target audience. As Hootsuite explains it: "It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind, so you’re the natural first point of contact when a [...]

why_email_marketing_works

Why Email Marketing Works

Is email marketing part of your marketing strategy? If you're just about to say no, let me tell you something that will make you realise what you are missing out on. According to research conducted by the Radicati Group, more than 210 million emails are sent every day, including those that fall foul of the spam filter. When done well, email marketing has arguably the best return on investment out of other forms of digital marketing. Why? Let's talk about the benefits. Targetting EM gives you an option [...]

advertising_online_3rockar

Are You Advertising Online? You Should Be!

Is your business taking advantage of the consistent growth in digital marketing? Many people wonder if online advertising is really worth the hype. It is. It's true that it might not be suitable for your product or service, however, you should never rule it out completely - and here's why:   Image Credit: Smart Insights    Digital marketing has opened up not only a better way to bring traffic to your business. It also gives us a new approach to build the brand awareness and consumer [...]