Monthly Archives - July 2017

advertising budget

Most companies almost always throw their advertising budget down the drain

When anyone ever gets asked what their advertising budget is, their eyes glaze over and you can almost see them shake with indecision. The right advertising budget to run a successful ad campaign is a weird beast, and there is no right or wrong answer. What you do with that budget is what counts, and of course, you always want to achieve something from the adverts you run, be it increasing brand awareness or just downright more sales. You need a clearly defined [...]

goals of your advertising

What are the goals of your advertising campaign?

Do you know the actual goals of your advertising campaign? If you have been reading our previous posts you will, no doubt by now know what the aim of running a successful advertising campaign, to resonate with your audience, to build your brand loyalty, to position your product in the marketplace, plus so so much more. But the main goal for you as a business? What is the fundamental reason for running adverts? On a really mercenary level. It is to make money. The [...]