Monthly Archives - June 2017

positioning your product

Positioning your brands product for success

Positioning your product is vital for success. If you have ever been around advertisers or marketers, you will of probably at one time or another heard the phrase position. But what exactly is product positioning? To put it simply, it is defining what the product you are selling does, and who it does it for. By working out this simple "equation" you will make your advertising and marketing campaigns more successful, and if they are more successful, you will get more sales. Now, this [...]

loyal brand

Is your customer loyal to your brand? How do you make them be loyal to you?

Is your customer loyal to your brand? What is brand loyalty anyway? And how do you achieve it? The definition of brand loyalty is; "The tendency of consumers to continue to purchase the same goods or services, rather than buying competitors" Customers who are loyal to a brand, will not go elsewhere, they will buy consistently from you, regardless of price and convenience. There are many different ways of building your brand, marketing it and advertising that you can use to achieve this. Building and keeping [...]

fundamentals of advertising

The fundamentals of advertising, what simple steps should you take?

What are the fundamentals of advertising? The basics of a good advertising campaign are pretty simple and can be broken down into 5 sections. Section 1 Grab attention You want your advertising campaign to stand out from all the noise, you want it to be different. A good advert should connect and engage with people on an emotional level, the best adverts are far more than just informative and educational. They should trigger an emotional response with your target customer immediately. Section 2 Show people an advantage You [...]

discovery channel

Discovery Channel Mall of Africa augmented reality advertising campaign

We were excited to work with The Discovery Channel South Africa, creating an augmented reality campaign for the launch of the Mall of Africa. You can check out the video on their Facebook page below. As we have mentioned previously. Creating an advertising campaign that resonates with your target audience is crucial to the success of the campaign. Find your perfect customer. Solve their problem. Make your campaign stand out from the crowd. How could you be using augmented reality to enhance your advertising, making sure [...]

customer profile

Know your ideal customer? Great, now build a customer profile

So you have got your customer avatar (if not click here) now it is time to build your ideal customer profile. When creating advertising campaigns it is super important to know who you are advertising too. It is always helpful to create a comprehensive customer profile. Right down to what they are wearing. No seriously. Okay so first up you know who you want as your client, now you need to create them in your mind. To create a great advertising campaign you have to [...]