Monthly Archives - February 2017

Augmented reality for business
Augmented reality for business

Benefits of using augmented reality for business

Augmented reality brings a massive benefit to business. From a science fiction type phenomenon to a real usable technology, and although the technology could be considered to still be in it's infancy AR is booming and is finding new applications in every walk of life, especially bringing potentially huge benefits to your business. AR is changing the shape of commerce thoroughly. The core advantage for business in augmented reality development for smartphones and tablets is that the hardware is available, and [...]

marketing meeting

Augmented reality is beneficial in marketing

Augmented reality is a viable marketing tool for companies as the possibilities of the technology can bring massive benefits. The concept of AR may be lost on some marketing teams, however the appeal and advantages it can offer to business is plain to see. For example with augmented reality mixed in to your businesses' marketing plan you can bring a unique spin and create something that your clients will have never seen or indeed experienced before, furthermore the opportunity to fully [...]

mixed reality

Do you want a trip in to a mixed reality environment?

What is mixed reality? How does it differ from virtual reality and augmented reality? Or is it the same thing? Mixed reality (MR) is where the real and virtual world merges, producing new environments and where physical and digital objects can co-exist and interact in real time, however it does not take place only in the physical or virtual world and is a mix of reality and virtual reality which encompasses both augmented reality and augmented virtuality, essentially combining the [...]

Virtual Reality Facebook Mark Zuckerburg

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to "poor foot traffic" It could be a difficult situation for Oculus, as the thought behind the demo stations was that the key to selling the tech is to get people to try before they [...]